Why Connecting with Your Target Market and Clients is Easier Than You Think - Paula Fellingham

Why Connecting with Your Target Market and Clients is Easier Than You Think

You know that you have a good product or service. You know that you can help people. But how do you find the people who could most benefit from your solutions? We spoke with our returning guest, Dr. Paula Fellingham, Founder and CEO of Win Win Women. She told us how to develop and understand your target market, as well …

How to Align Your Sales Strategy With Your Business Goals

How to Align Your Sales Strategy With Your Business Goals

In any business, the sales team is critical in achieving the company’s goals. However, to maximize the potential of your sales team, the sales strategy must align with the overall business goals. Otherwise, it’s hard to track progress and have confidence that you’re moving your business in the right direction. In this article, we’ll discuss how to align your sales …

Why Storytellers Sell More and Have More Fun Doing It - Tom Ruwitch

Why Storytellers Sell More and Have More Fun Doing It

What is the surest way to connect with people? How do we learn valuable lessons as children and form bonds with characters and brands as adults? The answer: stories! Indeed, the best way to sell a product or service is to speak to your prospects’ emotions, and you do that through the stories you tell. Not only is this a …

How to Share Your Expertise and Attract Your Ideal Clients - Paula Fellingham

How to Share Your Expertise and Attract Your Ideal Clients

When it comes to attracting clients, there is one thing that is vital to your success: influence. Specifically, being able to demonstrate your expertise and influence people’s lives for the better. So how can you grow your influence and bring your ideal clients into your circle? We spoke with Dr. Paula Fellingham, Founder and CEO of Win Win Women, and …

Why Do People Need to Learn About Selling with Love? - Jason Marc Campbell

Why Do People Need to Learn About Selling with Love?

We all know how little people like to be sold to. Many see sales as “sleazy,” in large part because so many salespeople come across as inauthentic and uncaring. But sales can truly help people… if you know how to sell with love. Truly understand your client, provide them with a product or service that will genuinely improve their life, …

Why Defining and Segmenting Your Market is Crucial for Sales Success

Why Defining and Segmenting Your Market is Crucial for Sales Success

This content is for members onlyLynn WhitbeckLynn Whitbeck is the co-founder and President of Petite2Queen. She is focused on identifying and evaluating opportunities for women at work, helping them define their personal roadmap. She dedicates herself to delivering tools and insights, embracing visualization of the big picture, and identifying and implementing the minutiae of detail. Lynn aims to share lessons …

How You Leverage Podcasts to Turbocharge Business Growth

How You Leverage Podcasts to Turbocharge Business Growth

A proven effective sales strategy you need to be using is guest podcasting. It is an effective shortcut to attract new prospects, get more sales, receive valuable speaking invites, and gain more partnerships with influencers.  Being a guest on podcasts establishes your authority, improves your SEO, and provides the ability to garner more attention from your ideal clients. Why Podcasting? …

Why Client Thinking Should Be the Foundation of Your Sales Strategy

Why Client Thinking Should Be the Foundation of Your Sales Strategy

This content is for members onlyLynn WhitbeckLynn Whitbeck is the co-founder and President of Petite2Queen. She is focused on identifying and evaluating opportunities for women at work, helping them define their personal roadmap. She dedicates herself to delivering tools and insights, embracing visualization of the big picture, and identifying and implementing the minutiae of detail. Lynn aims to share lessons …

How to Know Your Client’s Motivations and Emotional Desires (and Sell with Ease!)

How to Know Your Client’s Motivations and Emotional Desires (and Sell with Ease!)

No business is able to grow and thrive without a thorough understanding of their clients and their ideal customers. Developing your knowledge of what your customers want, their motivations, and their pain points will ensure that you can tailor your product or service to meet their needs. This will give you an increased chance at securing their business.  In our …

How to Think Like a Client to Maximize Sales Success

How to Think Like a Client to Maximize Sales Success

Why client thinking should be the foundation of your sales strategy Want to end sales chaos and allow yourself to develop a robust strategic plan? Adopt your client’s perspective and start to think like a paying client. Client thinking should be the foundation of your sales strategy, as sales is all about connecting with people to provide them a solution …

Preparing for a Future in Marketing: Steps to Help You Along the Way

Preparing for a Future in Marketing: Steps to Help You Along the Way

Technology has drastically transformed the way we consume things. It has undoubtedly transformed how companies present themselves. Businesses are utilizing technology to help them market their company. With a successful marketing campaign led by an experienced marketer, a company can reap great benefits. Companies are beginning to see the advantage of an experienced marketing person in their business. The demand …

How Genuine Passion & Alliances Generates Valuable Referrals

How Genuine Passion & Alliances Generate Valuable Referrals

In this highly competitive world, it can be hard to get valuable referrals. How can you inspire existing clients to spread the love and send new prospects your way? We spoke with the King of Referrals, Brandon Barnum, about the secret to warm leads. It all starts with genuine passion and strong alliances. Watch our podcast with Brandon Barnum for …

Why Are Sales Roles Still So Popular?

Why Are Sales Roles Still So Popular?

After many decades of offering products and services, sales roles are still a popular career choice. In today’s consumer-driven society, one might argue these jobs are more appealing than ever. Sales make the world go round for all. However, those working behind the scenes benefit plenty too. From pay to prospects, there’s a constant sense of momentum built by those …