Niche and Pitch: How to Zero in on Your Ideal Client

Niche and Pitch: How to Zero in on Your Ideal Client

In order to sell effectively, you must first know your target audience. However, for many, determining just who that is can prove to be challenging. The hardest part for most is in narrowing it down to a fairly specific niche. We instinctively want to sell to as many people as possible, meaning our marketing becomes too broad. But if you’re …

Why a Strong Brand is Important for Your Small Business & How to Create One

Why a Strong Brand is Important for Your Small Business & How to Create One

You might have heard that ancient quip: “What’s in a name?” A lot, actually, as anyone would testify. The same holds true for a brand. After all, a brand is a name that you create for your line of products and services for business. Therefore, it’s essential for every small business to create a strong brand. Definition of a Brand …

Relationship Between Sales And Marketing

How Do Sales and Marketing Work Together to Win?

Whether you work in sales or marketing, you probably recognize that these two pillars within any organization rely on each other. You can’t have one without the other, and it takes both to create and maintain a successful company. So you how can you ensure that sales and marketing are working together? In our new webinar, Lynn Whitbeck and Tina …

Most Successful Marketing Strategies to Generate Sales

Most Successful Marketing Strategies to Generate Sales

What are some of the most successful marketing strategies that you have used to generate liquidation sales? I’m so stuck and my boss has me feeling some type of way as if hiring me was a mistake. I want to excel, I know I am great at recruiting potential customers, and my customer service skills are pretty good, too. I …