Niche and Pitch: How to Zero in on Your Ideal Client

Niche and Pitch: How to Zero in on Your Ideal Client

In order to sell effectively, you must first know your target audience. However, for many, determining just who that is can prove to be challenging. The hardest part for most is in narrowing it down to a fairly specific niche. We instinctively want to sell to as many people as possible, meaning our marketing becomes too broad. But if you’re …