Why Connecting with Your Target Market and Clients is Easier Than You Think - Paula Fellingham

Why Connecting with Your Target Market and Clients is Easier Than You Think

You know that you have a good product or service. You know that you can help people. But how do you find the people who could most benefit from your solutions? We spoke with our returning guest, Dr. Paula Fellingham, Founder and CEO of Win Win Women. She told us how to develop and understand your target market, as well …

How to Share Your Expertise and Attract Your Ideal Clients - Paula Fellingham

How to Share Your Expertise and Attract Your Ideal Clients

When it comes to attracting clients, there is one thing that is vital to your success: influence. Specifically, being able to demonstrate your expertise and influence people’s lives for the better. So how can you grow your influence and bring your ideal clients into your circle? We spoke with Dr. Paula Fellingham, Founder and CEO of Win Win Women, and …

How to Create a Personal Image That Aligns With Your Business Brand - Tracy Pohlmann

How to Create a Personal Image That Aligns With Your Business Brand

We’ve all heard about the importance of having a clear brand for your business. It’s how your organization communicates what it’s all about and attracts the kinds of customers or clients it can best serve. But if you’re the face of that company or otherwise visible in your role there, it’s also vital to have a personal image that aligns …

How You Turn Each of Your Podcasts Into Ideal Client Magnets! - Josh Tapp

How You Turn Each of Your Podcasts Into Ideal Client Magnets!

Podcasting is an excellent way to reach new customers, connect with your followers, and share valuable information and conversations around your area of expertise. But podcasting is a tough game, and it’s hard to reach your audience when you’re just starting out. How can you transform each of your episodes into ideal client magnets? We spoke with podcast expert Josh …

Niche and Pitch: How to Zero in on Your Ideal Client

Niche and Pitch: How to Zero in on Your Ideal Client

In order to sell effectively, you must first know your target audience. However, for many, determining just who that is can prove to be challenging. The hardest part for most is in narrowing it down to a fairly specific niche. We instinctively want to sell to as many people as possible, meaning our marketing becomes too broad. But if you’re …