Below you'll find a list of all posts that have been tagged as “sales”
If you’re in sales, you might notice a certain reluctance in yourself to pick up the phone and call prospects. Maybe you procrastinate on this to-do list item. Perhaps your perfectionism kicks in and you over-prepare, or maybe you have full-on fear responses. How can you overcome this sales call reluctance and develop an enthusiasm for going after new clients? …
A cynic may say sales is all about talking people into buying your product or service, but sales professionals know this isn’t true. Sales is about understanding your clients and delivering the best solutions for them. And you know what this means? Talking isn’t your superpower in sales; active listening is! We spoke with Gavin Klauser about how to hone …
Don’t underestimate the power of good customer service! Not only can it make or break customers’ opinions of your organization, it can also be instrumental in boosting your sales. Of course, making your customer service experience outstanding is easier said than done. Luckily, our returning guest Faye Horton is here to share the proven methods that will delight your customers. …
Does it ever feel like sales requires a ton of chasing, convincing, and talking at your potential clients and customers? Does it feel like you’re constantly trying to reach new prospects and get your message through to them? What if we told you there was a better way to sell? On our new podcast, we spoke with Ambrose Blowfield about …
The COVID-19 pandemic has made – and continues to make – significant impacts on numerous industries and company departments, and that has certainly included sales. How can you adapt your sales and bolster them anew amid the ongoing pandemic? Our returning guest Faye Horton shares her insights on how to recharge on our new podcast. Watch our podcast with Faye …
In order to sell effectively, you must first know your target audience. However, for many, determining just who that is can prove to be challenging. The hardest part for most is in narrowing it down to a fairly specific niche. We instinctively want to sell to as many people as possible, meaning our marketing becomes too broad. But if you’re …
Sales can be tough, and it’s difficult to know how to keep your connections and numbers high. But for all our effort, there are five things sales professionals should watch out for that are killing your sales. Don’t panic just yet though! Because despite those pesky sales-killers, we also have the antidote to fix them. We spoke with Faye Saxon …
Do you wonder how you can craft a winning strategy for your company? The most effective way to achieve this goal is by uniting sales and marketing to work together and complementarily to one another. This may sound easier said than done, but we have expert tips to share with you on our latest podcast. We spoke with Dave Wakeman, …
A few months ago, we were thrilled to feature Christina Lenkowski on our show to learn about guest podcasting. Today, this special guest is back, this time to reveal how you can unlock more business and increase your sales. How can you prepare your business for a strong future in the 2020s? Lynn and Christina share all in our latest …
Hey, small business owners: Did you know that intellectual property could be your next big asset? How does it compare to more traditional assets, and what unique benefits does it offer? We spoke with Luis Báez, an entrepreneur and sales executive who helps others build great businesses. He guides us through what IP is and why it’s so vital to …
Feminists have been pushing for equality in the workplace, not just in the pay gap, but also in the fields in which women can work. Despite some progress in the past few decades, we still don’t see enough women in sales. So how can we get more women into and excelling in sales? We spoke with Heidi Solomon-Orlick about her …
All sales professionals know the power of using the right words at the right time. With that said, there are two words that consistently deliver results. Unfortunately, women tend to shy away from using these impactful words, instead defaulting to their more passive counterparts. What are these mysterious words? “Will” and “would,” as opposed to “can” and “could.” “Will” and …
Sales has undergone many changes over the decades, and it’s important to continuously incorporate new trends in order to maximize your success. In the past twenty years, your business’s online presence has become more important than ever. But even so, many small businesses don’t know how best to attract their customers. We spoke with John Vuong about how you can …
You may have heard that podcasting has seen a huge surge in recent years. Indeed, it’s been all over the news lately, from the rising numbers of podcasts available to the huge deals some podcasters have made. But did you know that podcasting can be the key to sales success for your organization? In fact, podcasts are an excellent tool …
Voicemails are an integral component of sales success. They can be a powerful tool to connect, provide information, and build relational capital. However, not all sales people utilize voicemail effectively. I assert that some use it so poorly that it produces a negative, rather than a positive, result. Pointless, rambling, static voicemails ending with the incredibly hasty phone number are …
The sales career path has been historically dominated by men, but women are catching up within the field. Despite seemingly requiring “masculine” characteristics to do well, how can women see sales success on their own terms? Lynn spoke with Laura Stewart, the Director of Sales and Marketing at REC, about how ladies can “woman up” to attain sales wins and …
As salespeople, we are on the phone with clients and prospects every day. The ubiquity of this form of communication can obscure the phone call’s true value. Don’t take this powerful tool for granted! Freshen up your phone etiquette to maximize your sales potential. The Basics Your voice immediately sets you apart. Your client or prospect needs to clearly hear …
Anyone who works in sales knows that the sales cycle can be pretty long. Depending on your industry, it can take weeks, months, or even years to earn new clients’ trust and finally make the sale. But is there a way you can shorten that sales cycle? Indeed, there is. In our new podcast, Lynn speaks with Josh Elledge of …
There’s one aspect of sales many professionals struggle with: collecting your money. Nearly every company has a clear order-to-cash (OTC) cycle in place, and when a client misses an invoice, that triggers the need to collect those past-due payments. This can be hard for many people. How do you handle clients who deflect and delay payment? What do you do …
There are multiple approaches to sales depending upon the complexity of the product or service, your personality, and the needs of your prospective or current clients. A low touch sale may be transactional and require very little sales interaction. This can include repeat orders that are automated. On the other end of the spectrum, a high touch sale will require …