How to Effectively Define and Segment Your Best Market

How to Effectively Define and Segment Your Best Market

One of the biggest challenges women business owners and entrepreneurs face is they find it challenging to land new clients. Of course, for any budding entrepreneur, getting more clients is the recipe for success and survival. However, most of them lack sales confidence, experience, and training to define and segment your audience to target the right clients, approach them with …

Why Client Thinking Is the Winning Foundation of Your Sales Strategy

Why Client Thinking Is the Winning Foundation of Your Sales Strategy

Adopting your client’s perspective will end sales chaos and allow you to develop a robust strategic plan. Client thinking is the winning foundation of your sales strategy. Sales is all about connecting with people to provide them a solution to their problems and concerns. Sales is all about making an impact on your client’s business, your own business, their personal …