What is the surest way to connect with people? How do we learn valuable lessons as children and form bonds with characters and brands as adults? The answer: stories! Indeed, the best way to sell a product or service is to speak to your prospects’ emotions, and you do that through the stories you tell. Not only is this a more effective way to sell, it’s also a lot more fun! We spoke with Tom Ruwitch, a content-marketing expert and consultant, on how we can all tap into our inner storytellers.
Watch our podcast with Tom Ruwitch to learn why storytellers are top sellers:
Tom Ruwitch is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 — before most business people had even heard of email marketing. Today, coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same old boring content that turns off prospects, and then they feel frustrated and stuck. So Tom helps them transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable.
We kick off our conversation with Tom with his origin story. (Get it?) He reveals how he was a digital marketing pioneer at the turn of the 21st century, how he began the company MarketVolt, and how he founded Story Power Marketing. Today, Tom is a consultant who helps clients become storytellers, which in turn leads to greater sales.
All of us know a good story when we hear one… but how can you craft your own stories? How do you decide what to include, how to share it, and how to make it as emotionally connective as possible? Tom walks us through the art of storytelling—from a strong beginning to a satisfying end—and how the right stories can make your audience care about you and your product or service.
You may have some reservations about sharing your own stories. Maybe you worry the story isn’t good enough, or you’re uncomfortable with putting yourself out there like that. We all face obstacles, but Tom offers advice on how to get around those roadblocks. Soon enough, selling through stories will be an enjoyable and creative exercise for you and your organization.
Deep down, we’re all storytellers, and the right story can strengthen the connection with your audience. Our conversation ends with Tom’s top tips to making sales more fun.
Listen to our podcast with Tom for more on the art of storytelling in sales:
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