Why Connecting with Your Target Market and Clients is Easier Than You Think - Paula Fellingham

Why Connecting with Your Target Market and Clients is Easier Than You Think

You know that you have a good product or service. You know that you can help people. But how do you find the people who could most benefit from your solutions? We spoke with our returning guest, Dr. Paula Fellingham, Founder and CEO of Win Win Women. She told us how to develop and understand your target market, as well …

How to Align Your Sales Strategy With Your Business Goals

How to Align Your Sales Strategy With Your Business Goals

In any business, the sales team is critical in achieving the company’s goals. However, to maximize the potential of your sales team, the sales strategy must align with the overall business goals. Otherwise, it’s hard to track progress and have confidence that you’re moving your business in the right direction. In this article, we’ll discuss how to align your sales …

Why Defining and Segmenting Your Market is Crucial for Sales Success

Why Defining and Segmenting Your Market is Crucial for Sales Success

One of the biggest challenges women business owners and entrepreneurs face is they find it challenging to land new clients. Of course, for any budding entrepreneur, getting more clients is the recipe for success and survival. However, most of them lack sales confidence, experience, and training to target the right clients through segmenting, approach them with the most appropriate sales …