The 3-Step Approach You Need to Improve Your Online Presence

The 3-Step Approach You Need to Improve Your Online Presence

Every organization and business needs to be visible if they want to attain long-term success. But getting that traction can be difficult, especially early on. How can you increase your online presence? We spoke with Jessica Morrison, an SEO expert for small businesses. She offers her advice on our new podcast, including the three-step approach that will help lift up …

Get Smart! Intellectual Property as a Way to Boost Your Business - Luis Báez

Get Smart! Intellectual Property as a Way to Boost Your Business

Hey, small business owners: Did you know that intellectual property could be your next big asset? How does it compare to more traditional assets, and what unique benefits does it offer? We spoke with Luis Báez, an entrepreneur and sales executive who helps others build great businesses. He guides us through what IP is and why it’s so vital to …

Why a Strong Brand is Important for Your Small Business & How to Create One

Why a Strong Brand is Important for Your Small Business & How to Create One

You might have heard that ancient quip: “What’s in a name?” A lot, actually, as anyone would testify. The same holds true for a brand. After all, a brand is a name that you create for your line of products and services for business. Therefore, it’s essential for every small business to create a strong brand. Definition of a Brand …