Why a Strong Brand is Important for Your Small Business & How to Create One

Why a Strong Brand is Important for Your Small Business & How to Create One

You might have heard that ancient quip: “What’s in a name?” A lot, actually, as anyone would testify. The same holds true for a brand. After all, a brand is a name that you create for your line of products and services for business. Therefore, it’s essential for every small business to create a strong brand. Definition of a Brand …

Women Negotiating Raises

How Women Can Gain Confidence in Negotiating Raises

Negotiating raises can be difficult or even scary for a lot of people, but it seems especially so for women. Why are so many women reluctant or even afraid to ask for a raise? How can we overcome these feelings? We could have an entire discussion about how societal norms can harm a woman’s confidence and feelings of self-worth. But …