Why a Strong Brand is Important for Your Small Business & How to Create One

Why a Strong Brand is Important for Your Small Business & How to Create One

You might have heard that ancient quip: “What’s in a name?” A lot, actually, as anyone would testify. The same holds true for a brand. After all, a brand is a name that you create for your line of products and services for business. Therefore, it’s essential for every small business to create a strong brand. Definition of a Brand …

The Top 10 Trends in Human Resources Management This Year

The Top 10 Trends in Human Resources Management This Year

Human resources is among the most important parts of any business, streamlining everything from hiring to protecting employees. But as our society and workplaces change, so, too, does human resources management. Here are the top ten trends we can expect to see in human resources in the next year. 1. Towards the Organization of the Future The way organizations operate …

8 Tips to Develop a Business Brand & Your Personal Brand

8 Tips to Develop a Business Brand & Your Personal Brand

We’ve all heard of branding, but have you thought about why it’s so important? How do you develop your style and brand so that you’ll succeed in your career? Recently, marketing expert Melissa Forziat joined us for an illuminating interview all about crafting your branding. With Melissa’s experience as a small business marketing coach and event manager, she has all …

How to Develop a Style & Brand for Career Success

How to Develop a Style & Brand for Career Success

We’ve all heard of branding, but have you thought about why it’s so important? How do you develop your style and brand so that you’ll succeed in your career? Special guest Melissa Forziat joins us for an illuminating interview all about crafting your branding. With Melissa’s experience as a small business marketing coach and event manager, she has all the …