Why Your Sales Strategy and Goals Must Align for Success - Eric Whitmoyer

Why Your Sales Strategy and Goals Must Align for Success

In your business, you likely have specific sales goals that you’re aiming to achieve. However, have you considered whether your sales strategy actually matches those goals? Indeed, in order to achieve success, it’s vital that your objectives and strategy are aligned. How can you get the two onto the same page? We spoke with Eric Whitmoyer, an expert on leading …

3 Ways Neurodivergent Entrepreneurs Do Business Differently - Jonathan Stewart

3 Ways Neurodivergent Entrepreneurs Do Business Differently

It is estimated that between 15 and 20 percent of the world’s population is neurodivergent, a term which includes those with autism spectrum disorder, ADD or ADHD, dyslexia, Tourette syndrome, and more. Many who are neurodivergent become excellent leaders and even start their own businesses. How do neurodivergent entrepreneurs do business differently? What unique perspectives and skills set them apart? …

Why Storytellers Sell More and Have More Fun Doing It - Tom Ruwitch

Why Storytellers Sell More and Have More Fun Doing It

What is the surest way to connect with people? How do we learn valuable lessons as children and form bonds with characters and brands as adults? The answer: stories! Indeed, the best way to sell a product or service is to speak to your prospects’ emotions, and you do that through the stories you tell. Not only is this a …

The Magic Solution of Time, Organization, and ROI - Arliss Dudley-Cash

The Magic Solution of Time, Organization, and ROI

Did you know that your ROI can be directly linked to how well you manage your time? Indeed, good time management and overall organization cannot be overstated. They are the magic solution to business success, and nailing down both can do wonders for your bottom line. We spoke with Arliss Dudley-Cash, a business consultant, about how to improve your processes …

Why is Emotional Intelligence Needed for Effective Writing? - Erin Lebacqz

Why is Emotional Intelligence Needed for Effective Writing?

What does it take to be an effective writer? One of the most important ingredients is understanding your audience, and for that, having good emotional intelligence is key. Most of us can benefit from improving our emotional intelligence, and that work can lead to better writing and greater impact from your words. How can you accomplish all of this? We …

How to Share Your Expertise and Attract Your Ideal Clients - Paula Fellingham

How to Share Your Expertise and Attract Your Ideal Clients

When it comes to attracting clients, there is one thing that is vital to your success: influence. Specifically, being able to demonstrate your expertise and influence people’s lives for the better. So how can you grow your influence and bring your ideal clients into your circle? We spoke with Dr. Paula Fellingham, Founder and CEO of Win Win Women, and …

How TEDx Can Help Grow Your Business—Before You Ever Set Foot On Stage! - Cathlyn Melvin

How TEDx Can Grow Your Business—Before You Ever Set Foot On Stage!

One of the make-it-or-break-it goals of a business is to garner interest and traction. Indeed, in order to make a sale, you first need clients. For many, it helps to get in front of an audience and share your knowledge. A TEDx stage may be the perfect platform, and it can help grow your business, even before you’ve set a …

How to Create a Personal Image That Aligns With Your Business Brand - Tracy Pohlmann

How to Create a Personal Image That Aligns With Your Business Brand

We’ve all heard about the importance of having a clear brand for your business. It’s how your organization communicates what it’s all about and attracts the kinds of customers or clients it can best serve. But if you’re the face of that company or otherwise visible in your role there, it’s also vital to have a personal image that aligns …

Why Do People Need to Learn About Selling with Love? - Jason Marc Campbell

Why Do People Need to Learn About Selling with Love?

We all know how little people like to be sold to. Many see sales as “sleazy,” in large part because so many salespeople come across as inauthentic and uncaring. But sales can truly help people… if you know how to sell with love. Truly understand your client, provide them with a product or service that will genuinely improve their life, …

What Are the ABCs of Effective Communication in the Workplace? - Mpume Ncube-Daka

What Are the ABCs of Effective Communication in the Workplace?

There are few skills more important to master than that of communication. Indeed, it is foundational to everything, including success in the workplace. But communication is as easy as A-B-C, right? Well, not quite. We spoke with Mpume Ncube-Daka about the art of effective communication. With the right tools, you can excel in your communication… and in your career. Watch …

How to Approach Mental Health Through a Heart-Centered Proactive Lens - Bill Lennan

How to Approach Mental Health Through a Heart-Centered, Proactive Lens

Discussions surrounding mental health have opened up greatly in recent years, and more than ever, people are getting the support and help they need. How can you approach mental health in a way that is heart-centered and proactive? We spoke with Bill Lennan, the founder of HAERT, about his commitment to helping people with mental wellness. Watch our podcast with …