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As salespeople, we are on the phone with clients and prospects every day. The ubiquity of this form of communication can obscure the phone call’s true value. Don’t take this powerful tool for granted! Freshen up your phone etiquette to maximize your sales potential. The Basics Your voice immediately sets you apart. Your client or prospect needs to clearly hear …
There are multiple approaches to sales depending upon the complexity of the product or service, your personality, and the needs of your prospective or current clients. A low touch sale may be transactional and require very little sales interaction. This can include repeat orders that are automated. On the other end of the spectrum, a high touch sale will require …
The first step in maximizing the impact of your prospect follow-up is to know your objective. Take the ubiquitous follow-up call or email: Your objective should be more than just checking in; it should be to move the sale forward in a meaningful way. And while it goes without saying, I’m going to say it: Follow up in a timely …
Self-esteem reflects a person’s attitude towards themselves. This evaluation may come from career success, relationships, lifestyle, appearance – or a combination thereof. We tend to feel good about ourselves when we achieve certain goals, and typically appreciate acknowledgement of others when we reach milestones. When you work in sales, you may base your success on how many sales you make …
We’ve all had those pressure-filled days that push us to the brink. While no career professional ever wants to lose their cool, there is an added burden in sales. A failure to keep your equilibrium in check can have huge consequences in a client relationship. The damage to the relational capital you worked so hard to build can be wiped …
When you read the title of this post, many of you may wonder, what the what? Let me explain. When we’re in meetings and presenting to a group of individuals, many people arrive with preconceived notions, are set in their way of doing things, or have a completely different agenda on their mind. The most important thing you can do …
The lifeblood of sales and building relationships is setting ourselves apart from our competition. It’s about building strong, long-term relationships and a referral network in the process. Throughout my career, I have found that by doing the heavy lifting for my clients and prospects, my sales success continuously improved. I believe that performing the heavy lifting is a key principal …
Virtual meetings are today’s touchstone; I myself partake in multiple virtual meetings each day. It’s undeniable that virtual meetings are far safer with COVID-19, and more convenient without the travel time and associated vicissitudes. They are an excellent method of building our relationships with prospects, clients, and our internal team. Therefore, our sales success requires us to take advantage of …
While there are many types of exhibits at events, there is a common thread: promoting or selling your product or service. The formats and venues for these events run the gamut of an open house for a customer, a table top for your sales materials or demo items, a forum or conference, and trade shows, expos, or fairs. With all …
How do you get the most out of conference attendance? Along with making genuine connections, what actionable commitments will build momentum? What are the key takeaways to gain traction and move the sales process forward? To accomplish all of these things, you need a strategy and planned tactics before you attend the conference. The following tips will lay the foundation …
You can’t have sales without customers. That statement may seem obvious to the point of simplicity, but it highlights an often-forgotten part of the business world: You can’t sell anything if no one wants to buy. What do customers want? How can your interactions with these important people make you into the best salesperson you can be? While every customer …
Many of us have to travel for our jobs, whether to meet with clients or attend conferences and tradeshows. Business travel can be hectic and stressful, but it can also be an enjoyable, positive experience if you know how to do it. Not sure how you’ll do on your next business trip? Here are some tips on how to get …
Presentations are an everyday occurrence in any position. They run the gamut of simple one-offs in the hallway at work to conference sessions with hundreds in the audience. Regardless of whether you are catching your manager on the run or making a formal sales presentation to a group, there are four rules you must follow to deliver a powerful communication and …
This past month, as I was preparing for an all-day event, I made the time to revisit my elevator pitch and overall approach. We all need to reassess our messaging on a regular basis. Things change and it’s important for us to pivot, not only to remain pertinent, but to freshen our personal brand. What is new and how can …
The end-of-the-year holidays are here, and what better time to show gratitude to your sales clients than with a unique holiday gift? But what should you get them? Before you start shopping, there are some important best practices you’ll need to consider. You’ll also want to think about how you can give gifts that set you apart from the rest. …
Every successful sales career includes the important component of navigating and managing client relations when remittance for goods or services is past due. The prosperity and continuity of your organization is dependent upon receiving timely payments. Sales professionals embody the roles of both offense and defense, whether closing the sale or collecting for your good work. For those of you …
Sales is all about the client. That’s why in your sales career, it’s vital that you understand your clients so you can best serve them. But that’s easier said than done. How can you get into their minds and understand their buyer motivations? What will improve your chances of closing the sale… and what will put them off of working …
There is nothing more important than actually doing what you say you will do. In sales, this is the gold standard of demonstrating your credibility, reliability, and trustworthiness. For relationship sales, each of these traits are invaluable. When you do what you say you will do, you earn the confidence and good will of your clients and prospects. It’s Leadership …
Introspection is a powerful tool. For sales professionals, introspection can be an opportunity to clarify our beliefs and values. It’s a chance to re-energize our purpose and worthy intent for our prospects and clients. Are Your Intentions Worthy? Worthy intent is the core foundation of relationship sales. It’s about actively demonstrating our desire to genuinely connect with our customers. It’s …
Sales is an art that you want to master; in a large way, it’s the art of speaking. Introducing a product or service to a potential client, addressing their hesitations and concerns, and providing the product or service they need is what it’s all about, right? Not quite. There’s more to sales than just talking. Don’t think of it as …