Follow-Up Calls

How Can You Create Energized and Relevant Follow-Up?

The first step in maximizing the impact of your prospect follow-up is to know your objective. Take the ubiquitous follow-up call or email: Your objective should be more than just checking in; it should be to move the sale forward in a meaningful way. And while it goes without saying, I’m going to say it: Follow up in a timely …

Communications in Sales: Key Strategies You Need to Know

Communications in Sales: Key Strategies You Need to Know

Sales is a dynamic career, and sales professionals require extensive skills to be successful. One of your fundamental skill sets must be communications. Knowing how to connect with your (potential) clients is vital to building your relationship and, yes, making the sale. After all, how can you expect a yes if your audience doesn’t understand what you’re saying? Learning how …

Spice Up Your Content Mix

Spicy Content: How to Keep Your Clients’ Interest

We have all developed standard messaging, processes, and steps to pursue and close sales. Even so, it’s vital that we take a step back every 10 weeks or so to re-tool and re-frame. Reconsider the content you’re sending out, the look and feel of the message, the methods of communication delivery, the ease for interaction with our clients and prospects, …