Creating fresh marketing content to expand your reach, engage your audience, and close sales is not the easiest of tasks. As a business owner, you have a lot on your plate, and it often becomes challenging to create fresh, unique content. But did you know you can cut the effort in half simply repurposing your content? By repurposing every piece …
How to Effectively Define and Segment Your Best Market
One of the biggest challenges women business owners and entrepreneurs face is they find it challenging to land new clients. Of course, for any budding entrepreneur, getting more clients is the recipe for success and survival. However, most of them lack sales confidence, experience, and training to define and segment your audience to target the right clients, approach them with …
Why Client Thinking Is the Winning Foundation of Your Sales Strategy
Adopting your client’s perspective will end sales chaos and allow you to develop a robust strategic plan. Client thinking is the winning foundation of your sales strategy. Sales is all about connecting with people to provide them a solution to their problems and concerns. Sales is all about making an impact on your client’s business, your own business, their personal …
How to Identify Your Ideal Client Avatar for Terrific Sales Momentum
Many women entrepreneurs are always on the hunt for clients, stuck in a chaotic sales cycle, and lacking client retention and profits. It is primarily because they don’t know who their ideal clients actually are. It’s more like speed dating, where people who show up don’t know why they came or what they are even looking for. And you can’t …
How Freebies and Warm Welcomes Create a Winning Sales Process
One of the biggest mistakes women entrepreneurs make is to jump into sales without preparing for it. Remember, if you want to increase sales and grow your business, your sales efforts must follow a structured process. When you build a winning sales process, it helps boost conversions, increase the likelihood of closing more deals with your prospects, and ensure your …
Modern Creative Methods to Grow Your Child Mindset
As a parent, one of your biggest responsibilities is to guide the development of your child’s mindset. For your child to have a successful future, they need a growth mindset more than anything else. They need a positive self-image and self-confidence that can help them overcome obstacles and achieve success in life. If you want to help create this mindset …
How to Assess Your ADHD Symptoms For Free
Attention Deficit Hyperactivity Disorder (ADHD) is one of the most common mental disorders in the world. ADHD affects over eight percent of children and about four percent of adults worldwide. Most ADHD symptoms appear at a young age. Lack of knowledge on this disorder has led to many people mislabelling it as one’s personality. High Functioning ADHD Symptoms High-functioning ADHD …
10 Ways to Regain Your Mental Health After COVID-19
We’re aware that you may have gone through some tough times during COVID-19. Some of your friends are gone, our government has collapsed, and the entire populace is either dead or mutated into hideous creatures whose only goal is surviving. But you’ve made it this far, and the only way to go is up. Just remember: you are not alone …
Job Searching? How to Make Yourself Visible Using LinkedIn
When you’re applying for a job at a large organization, the application process can seem quite impersonal. With online applications that just go into the HR system, it often seems like your application has vanished into thin air. Who are you supposed to follow up with? Have they seen your application? Applying for jobs in this manner can seem daunting, …
How to Channel Creativity and Joy Into a Boring Job
Sometimes you find yourself in a boring job. The days seem monotonous, and you don’t look forward to going to work each morning. While you’re at the office, you can’t stop staring at the clock, waiting for your shift to be over. You feel like you’re wasting your days away and that you’re not using your brain on the job. …
How to Make the Big Move to Live Alone for the First Time
You’ve jumped from roommate to roommate over the years. First there was the one who never talked to you, but stayed in her room all the time, fighting with her boyfriend on the phone. Then there was the one who would leave passive aggressive notes on the refrigerator, telling you to pick up your jacket you left in the living …
Keep Looking Up: How to Tackle Today’s Tough Job Market
Since the Great Recession hit in 2007, finding a job has been a lot harder than it was in years past. Youth unemployment was at 8.9% in August 2017, which is to say nothing of underemployment experienced by young workers, with 51% of millennials reporting underemployment. Even worse, in New York City, young people are earning 20% less than previous generations. Right now you …
Old Friendships: How and When Should You Make Them Survive?
We always hope that our relationships will stand the test of time. Lifelong friendships are highly praised, and rightly so. Knowing that someone will always have your back is definitely a fortifying feeling. Of course, although you’ve built a robust friendship, maintaining that connection takes commitment and effort. Some friendships are easier, requiring less contact – you can simply pick …
How Can You Actually Control Your Own Destiny in Life?
You’ve probably heard this many times throughout your life: “You are in control of your own destiny.” Perhaps this rings true for you, or maybe you think the sentiment condescendingly oversimplifies life’s complications that can limit your options. Regardless of whether you feel absolute control over your fate, the fact is that you can at least influence it. A major …
Why a Strong Brand is Important for Your Small Business & How to Create One
You might have heard that ancient quip: “What’s in a name?” A lot, actually, as anyone would testify. The same holds true for a brand. After all, a brand is a name that you create for your line of products and services for business. Therefore, it’s essential for every small business to create a strong brand. Definition of a Brand …
How to Master High Touch Sales Today
There are multiple approaches to sales depending upon the complexity of the product or service, your personality, and the needs of your prospective or current clients. A low touch sale may be transactional and require very little sales interaction. This can include repeat orders that are automated. On the other end of the spectrum, a high touch sale will require …
How to Handle Sales Rejection with Your Self-Esteem Still Intact
Self-esteem reflects a person’s attitude towards themselves. This evaluation may come from career success, relationships, lifestyle, appearance – or a combination thereof. We tend to feel good about ourselves when we achieve certain goals, and typically appreciate acknowledgement of others when we reach milestones. When you work in sales, you may base your success on how many sales you make …
How Can You Live a Rich and Fulfilling Life?
Have you ever wondered how Petite2Queen was born? What was the driving force for founder and CEO Lynn Whitbeck to create a company focused on helping young women with their lives and careers? It all started with an impetus: What do you wish to leave behind when you’re gone? Lynn wanted to leave guidance on how to live a fulfilling …
What Should You Do When Generations Clash at Work?
From time to time, no matter where you work, there are bound to be some co-workers with whom you have a hard time collaborating. This may be due to different personalities or simply not knowing each other well enough. This can lead to misunderstandings or resentment when you’re not on the same page. Sometimes these divisions can seem to be …
Pauses are Powerful: How to Hold Listeners’ Attention
Sales is an art that you want to master; in a large way, it’s the art of speaking. Introducing a product or service to a potential client, addressing their hesitations and concerns, and providing the product or service they need is what it’s all about, right? Not quite. There’s more to sales than just talking. Don’t think of it as …
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