How to Identify Buyer Motivations and Gain Sales Success

How to Identify Buyer Motivations and Gain Sales Success

Sales is all about the client. That’s why in your sales career, it’s vital that you understand your clients so you can best serve them. But that’s easier said than done. How can you get into their minds and understand their buyer motivations? What will improve your chances of closing the sale… and what will put them off of working …

Bridging Generational Gap in Communication Styles

Bridging the Generational Gap in Communication Styles

Our workforce today is as diverse culturally as it is in the ages of workers. With millennials, boomers, Gen-X, and Gen-Z doing business side by side, it’s natural for there to be some generational clashes. One of the biggest clashes is in our divergent communication styles. From written notes to verbal interactions, there are always tons of differences and misunderstandings. Do …