In any business, the sales team is critical in achieving the company’s goals. However, to maximize the potential of your sales team, the sales strategy must align with the overall business goals. Otherwise, it’s hard to track progress and have confidence that you’re moving your business in the right direction. In this article, we’ll discuss how to align your sales …
Why Storytellers Sell More and Have More Fun Doing It
What is the surest way to connect with people? How do we learn valuable lessons as children and form bonds with characters and brands as adults? The answer: stories! Indeed, the best way to sell a product or service is to speak to your prospects’ emotions, and you do that through the stories you tell. Not only is this a …
Why Do People Need to Learn About Selling with Love?
We all know how little people like to be sold to. Many see sales as “sleazy,” in large part because so many salespeople come across as inauthentic and uncaring. But sales can truly help people… if you know how to sell with love. Truly understand your client, provide them with a product or service that will genuinely improve their life, …
Why Defining and Segmenting Your Market is Crucial for Sales Success
One of the biggest challenges women business owners and entrepreneurs face is they find it challenging to land new clients. Of course, for any budding entrepreneur, getting more clients is the recipe for success and survival. However, most of them lack sales confidence, experience, and training to target the right clients through segmenting, approach them with the most appropriate sales …
Your Hidden Fortune – How to Sell with Social Media
In the past 20 years, it’s become undeniable that if you want to sell well, you need to be online. And we don’t just mean an online storefront. You need to go where the people are: social media. How can you reach your target audience using today’s social media platforms? We spoke with Ashley Ann, a true king of social …
How You Leverage Podcasts to Turbocharge Business Growth
A proven effective sales strategy you need to be using is guest podcasting. It is an effective shortcut to attract new prospects, get more sales, receive valuable speaking invites, and gain more partnerships with influencers. Being a guest on podcasts establishes your authority, improves your SEO, and provides the ability to garner more attention from your ideal clients. Why Podcasting? …
Why Client Thinking Should Be the Foundation of Your Sales Strategy
Adopting your client’s perspective will end sales chaos and allow you to develop a robust strategic plan. Client thinking is the foundation of your sales strategy. Sales is all about connecting with people to provide them a solution to their problems and concerns. Sales is all about making an impact on your client’s business, your own business, their personal life, …
How to Leverage Social Selling in Your New Business Environment
Many businesses have had to pivot and adapt to the changing environment, and it can be a challenge to keep your sales robust. One key to unlock greater success may be social selling. What is that? We spoke with Jamie Shanks about this sales tactic and how to implement it in your business. Watch our podcast with Jamie Shanks to …
How to Know Your Client’s Motivations and Emotional Desires (and Sell with Ease!)
No business is able to grow and thrive without a thorough understanding of their clients and their ideal customers. Developing your knowledge of what your customers want, their motivations, and their pain points will ensure that you can tailor your product or service to meet their needs. This will give you an increased chance at securing their business. In our …
What is Your Client’s “Why” and Why Does it Matter?
Despite our best intentions, it can be difficult to connect with clients well enough to discover steadfast solutions for their particular needs. Thinking like your client gives you a major competitive edge in sales, and applying this mindset will help you reach your client’s ideal solution. However, a key aspect of thinking like your client is that you need to …
How to Forge Strong Relationships on LinkedIn That Blossom
LinkedIn is the online place to be if you want to build your community and grow your sales. But as with any social platform, it can be hard to foster genuine connections. How can you forge strong relationships on LinkedIn – the kind that will blossom with time? We spoke with Donna Serdula about LinkedIn and the tricks to real …
How to Think Like a Client to Maximize Sales Success
Why client thinking should be the foundation of your sales strategy Want to end sales chaos and allow yourself to develop a robust strategic plan? Adopt your client’s perspective and start to think like a paying client. Client thinking should be the foundation of your sales strategy, as sales is all about connecting with people to provide them a solution …
How to Grow and Profit More By Doing Less With Tech Mastery
By now, it should be no surprise that technology can be a tremendous help in a wide range of situations, including with your sales job. How can tech mastery help you grow and profit more… even while doing less? We spoke with RJ Redden about how to master the right technology and put it to use in your career. Watch …
Preparing for a Future in Marketing: Steps to Help You Along the Way
Technology has drastically transformed the way we consume things. It has undoubtedly transformed how companies present themselves. Businesses are utilizing technology to help them market their company. With a successful marketing campaign led by an experienced marketer, a company can reap great benefits. Companies are beginning to see the advantage of an experienced marketing person in their business. The demand …
How Genuine Passion & Alliances Generate Valuable Referrals
In this highly competitive world, it can be hard to get valuable referrals. How can you inspire existing clients to spread the love and send new prospects your way? We spoke with the King of Referrals, Brandon Barnum, about the secret to warm leads. It all starts with genuine passion and strong alliances. Watch our podcast with Brandon Barnum for …
How Your Unique Brand Vibe Promises a Competitive Edge
A number one strategic sales planning priority is inserting yourself into your brand. When you think about a specific company, what comes to mind? Most likely, it’s related to their branding – their values and mission, the kinds of clients or customers they serve, and how they want to make an impact. What does your brand say about you? If …
Why Your Sales Soar in a Fiercely Competitive Landscape
Sales takes a lot of hard work even in the best of times. But how can you stand out when you’re in a fiercely competitive landscape? While this may sound counterintuitive, this is actually an opportunity for your sales to soar! Don’t believe me? Just ask our returning podcast guest, Emmeline Saavedra. Emmie joins us to reveal why your sales …
Why Are Sales Roles Still So Popular?
After many decades of offering products and services, sales roles are still a popular career choice. In today’s consumer-driven society, one might argue these jobs are more appealing than ever. Sales make the world go round for all. However, those working behind the scenes benefit plenty too. From pay to prospects, there’s a constant sense of momentum built by those …
Augment Products With Memberships to Master Your Time and Profits
Being an entrepreneur is filled with possibilities. Of course, it also takes a lot of hard work, and it can be tough to get the most out of your precious time. How can you see the best profits for your time spent? According to business coach Toni Bache, memberships may be the key to greater success. Watch our podcast with …
7 Tips to Improve Your Sales Pitch In 2022
The marketing world is evolving at a rapid pace. Every day brings new trends. Discontinuation of the traditional advertisement or marketing methods is the hallmark of customer preferences changes. 2022 – a comeback year after two years of the pandemic – is all about innovation, according to career counselling Melbourne. The bar is high, and you need to bring your …