LinkedIn has emerged as the go-to platform for business-to-business (B2B) sales and networking. With over 774 million users, it offers a vast pool of potential clients and collaborators. However, many people still struggle with effectively using LinkedIn for outreach, often resorting to ineffective and spammy tactics. In this comprehensive guide, we will explore how to create genuine connections, properly pace …
Creating a powerful and engaging presentation can be a daunting task. However, with the right approach, you can craft a presentation that rocks and embraces your audience, leaving them inspired and motivated. In one of our most popular podcasts, we explored the four essential tips to help you build captivating presentations. We also delved into how to think like your …
Many women entrepreneurs get too ambitious about turning their prospects into clients and want to start getting sales as soon as possible. Where they miss the clue, however, is that their fastest route to success is to make their prospects and clients feel welcomed. You have to give people the assurance they are important to you and not the sales …
How anything you do in your business can become more effective by 50% when you implement referrals in your sales process. The best way to grow your business and increase your profits is with referrals. Referral leads convert 30% better than leads generated from other marketing channels. In addition to this immediate result, there is much more value generated across …
One of the biggest challenges women business owners and entrepreneurs face is they find it challenging to land new clients. Of course, for any budding entrepreneur, getting more clients is the recipe for success and survival. However, most of them lack sales confidence, experience, and training to target the right clients through segmenting, approach them with the most appropriate sales …
A proven effective sales strategy you need to be using is guest podcasting. It is an effective shortcut to attract new prospects, get more sales, receive valuable speaking invites, and gain more partnerships with influencers. Being a guest on podcasts establishes your authority, improves your SEO, and provides the ability to garner more attention from your ideal clients. Why Podcasting? …
Adopting your client’s perspective will end sales chaos and allow you to develop a robust strategic plan. Client thinking is the foundation of your sales strategy. Sales is all about connecting with people to provide them a solution to their problems and concerns. Sales is all about making an impact on your client’s business, your own business, their personal life, …
No business is able to grow and thrive without a thorough understanding of their clients and their ideal customers. Developing your knowledge of what your customers want, their motivations, and their pain points will ensure that you can tailor your product or service to meet their needs. This will give you an increased chance at securing their business. In our …
Despite our best intentions, it can be difficult to connect with clients well enough to discover steadfast solutions for their particular needs. Thinking like your client gives you a major competitive edge in sales, and applying this mindset will help you reach your client’s ideal solution. However, a key aspect of thinking like your client is that you need to …
Why client thinking should be the foundation of your sales strategy Want to end sales chaos and allow yourself to develop a robust strategic plan? Adopt your client’s perspective and start to think like a paying client. Client thinking should be the foundation of your sales strategy, as sales is all about connecting with people to provide them a solution …
Regardless of your role, your attitude and willingness to work with others is worth 50% of your position. These two attributes contribute more to the perception of your co-workers, supervisors, and management than any other skill. They give you a winning edge for promotions and leadership opportunities. Attitude is prevalent in your every action. A positive, enthusiastic attitude encourages and …
Voicemails are an integral component of sales success. They can be a powerful tool to connect, provide information, and build relational capital. However, not all sales people utilize voicemail effectively. I assert that some use it so poorly that it produces a negative, rather than a positive, result. Pointless, rambling, static voicemails ending with the incredibly hasty phone number are …
In my early twenties, I read The Grand Sophy by Georgette Heyer. I was riveted by the title character, who said, “Nothing makes you so angry as knowing you are in the wrong.” That single sentence has had a profound effect on how I handle situations of missteps and blunders throughout my life. Not only has it helped guide my …
As salespeople, we are on the phone with clients and prospects every day. The ubiquity of this form of communication can obscure the phone call’s true value. Don’t take this powerful tool for granted! Freshen up your phone etiquette to maximize your sales potential. The Basics Your voice immediately sets you apart. Your client or prospect needs to clearly hear …
Sleep is incredibly important to your health. Getting enough of it improves your immune system, lifts your mood, and can help prevent heart disease, just to name a few benefits. Getting too little sleep, however, increases your chance of accident and injury, makes you irritable, and, if chronic, can lead to some serious health conditions. If sleep comes easy for …
I’m having a hard time getting to know my co-workers. They all have known each other for a long time and it’s hard to feel included in casual conversations. How do I get to know them better? – Mona in Tuscaloosa, AL Answer: Getting to know your co-workers follows the same path of forging any new relationship. You start with …
I’ve started my own business, try to keep a healthy lifestyle, and now want to start a family with kids. How does one balance all this out? How do you ensure you spend enough time with your kids while running a successful business? – Marina in Pawtucket, RI Answer: Marina, it’s wonderful that you’re so ambitious and have love to …
The first step in maximizing the impact of your prospect follow-up is to know your objective. Take the ubiquitous follow-up call or email: Your objective should be more than just checking in; it should be to move the sale forward in a meaningful way. And while it goes without saying, I’m going to say it: Follow up in a timely …
Moving to the front of the boardroom, classroom, auditorium, etc., to give a presentation – the nightmare. Your hands are shaking, you’ve got cotton mouth, and you’re strangely pale. The words stick in your throat, you stutter, you forget your place. The audience is staring, waiting for you to make your point, and you just wish the floor would open …
The #MeToo movement is changing dynamics in the workplace as the staggering scope of the problem has come to light. Companies need to reexamine their internal policies, encourage change in corporate culture, and address sexual assault, harassment, and discrimination claims more directly. In short, companies must do better. How can they do this? Here are key lessons to take from …