This content is for members onlyLynn WhitbeckLynn Whitbeck is the co-founder and President of Petite2Queen. She is focused on identifying and evaluating opportunities for women at work, helping them define their personal roadmap. She dedicates herself to delivering tools and insights, embracing visualization of the big picture, and identifying and implementing the minutiae of detail. Lynn aims to share lessons …
Why Defining and Segmenting Your Market is Crucial for Sales Success
This content is for members onlyLynn WhitbeckLynn Whitbeck is the co-founder and President of Petite2Queen. She is focused on identifying and evaluating opportunities for women at work, helping them define their personal roadmap. She dedicates herself to delivering tools and insights, embracing visualization of the big picture, and identifying and implementing the minutiae of detail. Lynn aims to share lessons …
How You Leverage Podcasts to Turbocharge Business Growth
A proven effective sales strategy you need to be using is guest podcasting. It is an effective shortcut to attract new prospects, get more sales, receive valuable speaking invites, and gain more partnerships with influencers. Being a guest on podcasts establishes your authority, improves your SEO, and provides the ability to garner more attention from your ideal clients. Why Podcasting? …
Why Client Thinking Should Be the Foundation of Your Sales Strategy
Adopting your client’s perspective will end sales chaos and allow you to develop a robust strategic plan. Client thinking is the foundation of your sales strategy. Sales is all about connecting with people to provide them a solution to their problems and concerns. Sales is all about making an impact on your client’s business, your own business, their personal life, …
How to Know Your Client’s Motivations and Emotional Desires (and Sell with Ease!)
No business is able to grow and thrive without a thorough understanding of their clients and their ideal customers. Developing your knowledge of what your customers want, their motivations, and their pain points will ensure that you can tailor your product or service to meet their needs. This will give you an increased chance at securing their business. In our …
What is Your Client’s “Why” and Why Does it Matter?
Despite our best intentions, it can be difficult to connect with clients well enough to discover steadfast solutions for their particular needs. Thinking like your client gives you a major competitive edge in sales, and applying this mindset will help you reach your client’s ideal solution. However, a key aspect of thinking like your client is that you need to …
How to Think Like a Client to Maximize Sales Success
Why client thinking should be the foundation of your sales strategy Want to end sales chaos and allow yourself to develop a robust strategic plan? Adopt your client’s perspective and start to think like a paying client. Client thinking should be the foundation of your sales strategy, as sales is all about connecting with people to provide them a solution …
What is the Winning Edge to Ensure Career Success?
Regardless of your role, your attitude and willingness to work with others is worth 50% of your position. These two attributes contribute more to the perception of your co-workers, supervisors, and management than any other skill. They give you a winning edge for promotions and leadership opportunities. Attitude is prevalent in your every action. A positive, enthusiastic attitude encourages and …
How to Show Grace and Authenticity When It’s Your Bad
In my early twenties, I read The Grand Sophy by Georgette Heyer. I was riveted by the title character, who said, “Nothing makes you so angry as knowing you are in the wrong.” That single sentence has had a profound effect on how I handle situations of missteps and blunders throughout my life. Not only has it helped guide my …
What is Sales’ Unsung, Powerful Tool? Consider: The Phone
As salespeople, we are on the phone with clients and prospects every day. The ubiquity of this form of communication can obscure the phone call’s true value. Don’t take this powerful tool for granted! Freshen up your phone etiquette to maximize your sales potential. The Basics Your voice immediately sets you apart. Your client or prospect needs to clearly hear …
Do You Suffer From Long-Term Insomnia? Try Sleeping Sideways
Sleep is incredibly important to your health. Getting enough of it improves your immune system, lifts your mood, and can help prevent heart disease, just to name a few benefits. Getting too little sleep, however, increases your chance of accident and injury, makes you irritable, and, if chronic, can lead to some serious health conditions. If sleep comes easy for …
Top 4 Tips to Get to Know Your Co-Workers
I’m having a hard time getting to know my co-workers. They all have known each other for a long time and it’s hard to feel included in casual conversations. How do I get to know them better? – Mona in Tuscaloosa, AL Answer: Getting to know your co-workers follows the same path of forging any new relationship. You start with …
Is Now the Right Time to Start a Family?
I’ve started my own business, try to keep a healthy lifestyle, and now want to start a family with kids. How does one balance all this out? How do you ensure you spend enough time with your kids while running a successful business? – Marina in Pawtucket, RI Answer: Marina, it’s wonderful that you’re so ambitious and have love to …
How Can You Create Energized and Relevant Follow-Up?
The first step in maximizing the impact of your prospect follow-up is to know your objective. Take the ubiquitous follow-up call or email: Your objective should be more than just checking in; it should be to move the sale forward in a meaningful way. And while it goes without saying, I’m going to say it: Follow up in a timely …
How to Master Public Speaking for Once and for All
Moving to the front of the boardroom, classroom, auditorium, etc., to give a presentation – the nightmare. Your hands are shaking, you’ve got cotton mouth, and you’re strangely pale. The words stick in your throat, you stutter, you forget your place. The audience is staring, waiting for you to make your point, and you just wish the floor would open …
“Time’s Up” – How Companies Must Do Better Right Now
The #MeToo movement is changing dynamics in the workplace as the staggering scope of the problem has come to light. Companies need to reexamine their internal policies, encourage change in corporate culture, and address sexual assault, harassment, and discrimination claims more directly. In short, companies must do better. How can they do this? Here are key lessons to take from …
What is the Key to Handling Mistakes at Work?
How do I address mistakes in the workplace? Whether I was the one who made a mistake or a co-worker is the one in error, how do we resolve them and move forward professionally? – Fernanda in San Diego, CA Answer: Maya Angelou said, “People may not remember exactly what you did or said, but they will always remember how …
How to Handle Sales Rejection with Your Self-Esteem Still Intact
Self-esteem reflects a person’s attitude towards themselves. This evaluation may come from career success, relationships, lifestyle, appearance – or a combination thereof. We tend to feel good about ourselves when we achieve certain goals, and typically appreciate acknowledgement of others when we reach milestones. When you work in sales, you may base your success on how many sales you make …
How Will Social Media Impact My Job Hunt?
Many job applications require me to include links to my social media profiles, including Facebook and Twitter. I’m not very active on either one anymore. What are they looking for on there, and should I start posting more often, or more of a certain kind of content? Should I be worried about them seeing my wedding photos or political articles …