All the sales tactics you need to achieve your success.
Whether you work in sales or marketing, you probably recognize that these two pillars within any organization rely on each other. You can’t have one without the other, and it takes both to create and maintain a successful company. So you how can you ensure that sales and marketing are working together? In our new webinar, Lynn Whitbeck and Tina …
While there are many types of exhibits at events, there is a common thread: promoting or selling your product or service. The formats and venues for these events run the gamut of an open house for a customer, a table top for your sales materials or demo items, a forum or conference, and trade shows, expos, or fairs. With all …
Last month, sales leader Patrick Carter joined our CEO Lynn Whitbeck to introduce their new 12-part series. In that first episode, Patrick and Lynn revealed their acronym, “PERFORMANCE,” highlighting the top 11 power skills you need to boost your sales career. Following a discussion of “Problem Solving” earlier this month, the duo are back to discuss the second letter, “Engagement.” …
I am constantly invited to client events or ballgames after work and on weekends. How do I gracefully decline these event invites? – Tara in Denver, CO Answer: Building rapport with clients requires time, attention, and genuine interest. Receiving an invitation from a customer is a compliment, and it speaks to the relationship you have fostered. It’s important to view …
How do you get the most out of conference attendance? Along with making genuine connections, what actionable commitments will build momentum? What are the key takeaways to gain traction and move the sales process forward? To accomplish all of these things, you need a strategy and planned tactics before you attend the conference. The following tips will lay the foundation …
In our last sales podcast, sales leader Patrick Carter joined our CEO Lynn Whitbeck for the first installment of a new 12-part series. That episode introduced their acronym, “PERFORMANCE,” highlighting the top 11 power skills you need to boost your sales career. Today, Patrick and Lynn dive into that first P in PERFORMANCE: Problem Solving. What do you do when …
Is the sales letter dead? My manager is old-school and wants me to send out letters snail mail to my prospects. Your thoughts? – Debbie in Boston, MA Answer: When creating your sales strategy optimization plan, an old tactic not only continues to out-perform, but draws attention with retro chic. The sales letter is alive and well, and it is …
In 2019, we were glad to have sales leader Patrick Carter join us for a podcast about the retail apocalypse. That discussion went so well that we now get Patrick back for a whole 12-part series! To kick off this series, he and our CEO Lynn introduce listeners to the 11 power skills you need to boost your sales career. …
I work with clients from a variety of backgrounds, and I’m having a hard time figuring out how to dress for them. My older clients seem to feel more comfortable when I’m wearing a suit because I look professional and competent. Younger representatives, however, find such clothing stuffy and impersonal, and prefer a trendier and more casual look. I often …
You can’t have sales without customers. That statement may seem obvious to the point of simplicity, but it highlights an often-forgotten part of the business world: You can’t sell anything if no one wants to buy. What do customers want? How can your interactions with these important people make you into the best salesperson you can be? While every customer …
Many of us have to travel for our jobs, whether to meet with clients or attend conferences and tradeshows. Business travel can be hectic and stressful, but it can also be an enjoyable, positive experience if you know how to do it. Not sure how you’ll do on your next business trip? Here are some tips on how to get …
My company made a big mistake on the pricing of an order for a new client. Now I must go back and renegotiate the pricing. What is the best approach so I don’t lose the order and client? – Eleanor in Plymouth Meeting, Pennsylvania Answer: We all know mistakes happen. They are a great opportunity to strengthen your relationships when …
Developing strong relationships is key to any successful sales career. They provide long-term foundations that will benefit your sales career for years to come, and they will make for much smoother sailing. But how can you develop sincere and reciprocal sales relationships without it feeling forced or transactional? Sales experts Lynn and Tina share their tips in this installment of …
Presentations are an everyday occurrence in any position. They run the gamut of simple one-offs in the hallway at work to conference sessions with hundreds in the audience. Regardless of whether you are catching your manager on the run or making a formal sales presentation to a group, there are four rules you must follow to deliver a powerful communication and …
How can you achieve sales success this 2020? It starts with laser focus and the right tools. Lynn spoke with sales expert Gresham W. Harkless Jr. on how entrepreneurs, business owners, and people with a side hustle can find new opportunities and sales leads for their organizations. Ring in the new year with these unmissable tips. Gresh manages a community …
Our company distributes the leads that come in to the sales reps. A disturbing pattern has emerged. Our sales manager gives the best leads – multi-million-dollar opportunities – to the male sales reps. The women reps get the leftover one-offs. Do I point this out to our manager or go right to HR? How should I handle this uneven distribution …
This past month, as I was preparing for an all-day event, I made the time to revisit my elevator pitch and overall approach. We all need to reassess our messaging on a regular basis. Things change and it’s important for us to pivot, not only to remain pertinent, but to freshen our personal brand. What is new and how can …
The end-of-the-year holidays are here, and what better time to show gratitude to your sales clients than with a unique holiday gift? But what should you get them? Before you start shopping, there are some important best practices you’ll need to consider. You’ll also want to think about how you can give gifts that set you apart from the rest. …
My sales job requires a lot of extra hours, at night and on weekends. I can’t keep up without overworking. I feel like I’m doing all the work. How do I approach management to get some balance back in my life? – Martina in Corpus Christi, Texas Answer: Finding balance by integrating our work and personal lives is crucial to …
How do you obtain customers and effectively manage relationships with them in the tech industry? We spoke with Dennis Sullivan, a sales expert and relationship ninja who leads from the heart to build strong, lasting connections. Although the sales profession has changed a lot over the years, Dennis’s unique approach in the tech field has helped him secure continued success. …