Below you'll find a list of all posts that have been tagged as “prospects”
If you’re in sales, you might notice a certain reluctance in yourself to pick up the phone and call prospects. Maybe you procrastinate on this to-do list item. Perhaps your perfectionism kicks in and you over-prepare, or maybe you have full-on fear responses. How can you overcome this sales call reluctance and develop an enthusiasm for going after new clients? …
A few months ago, we were thrilled to feature Christina Lenkowski on our show to learn about guest podcasting. Today, this special guest is back, this time to reveal how you can unlock more business and increase your sales. How can you prepare your business for a strong future in the 2020s? Lynn and Christina share all in our latest …
Is the sales letter dead? My manager is old-school and wants me to send out letters snail mail to my prospects. Your thoughts? – Debbie in Boston, MA Answer: When creating your sales strategy optimization plan, an old tactic not only continues to out-perform, but draws attention with retro chic. The sales letter is alive and well, and it is …
Meetings are a foundational tool for wooing your prospects and clients. A key to developing great relationships with your prospects and clients is doing the heavy lifting. This means making things as hassle-free as possible for your clients. You ensure that everything is convenient for them, and this includes meetings. When it comes to in-person meetings, going to them, rather …
In sales, you meet all kinds of prospects and clients. Depending on your industry, you may run into so-called pay-to-play clients. As the name suggests, these are potential clients who require some form of payment before you can participate in a particular business activity. But isn’t that shady? It depends on who you ask. Lynn and Tina have both dealt …
A successful sales career is all about having the right strategy. So what’s better? Should you focus your sales efforts on a few top prospects, or is it better to throw a wide net? Sales experts Lynn and Tina each share their own insights into which strategy to utilize. In part, it depends on your sales goals and the objectives …
We’ve all head experiences in which a sale goes cold. It can be frustrating and confusing when you and a prospect had a real connection with a spark of interest, but now the prospect has gone cold and you can’t get a pulse. What do you do when they’re suddenly ghosting you? Lynn and Tina have both been there. They …