Most Successful Marketing Strategies to Generate Sales

Most Successful Marketing Strategies to Generate Sales

What are some of the most successful marketing strategies that you have used to generate liquidation sales? I’m so stuck and my boss has me feeling some type of way as if hiring me was a mistake. I want to excel, I know I am great at recruiting potential customers, and my customer service skills are pretty good, too. I …

Communications in Sales: Key Strategies You Need to Know

Communications in Sales: Key Strategies You Need to Know

Sales is a dynamic career, and sales professionals require extensive skills to be successful. One of your fundamental skill sets must be communications. Knowing how to connect with your (potential) clients is vital to building your relationship and, yes, making the sale. After all, how can you expect a yes if your audience doesn’t understand what you’re saying? Learning how …

90 Want, 10 Need

90% Want, 10% Need – Learn the Rule That Will Unlock Your Sales!

What is a successful sale? How do you increase your success rate? It’s all about matching your solution to a customer’s need, providing something they lack, or fulfilling a desire or want. As you work through the discovery process, you are identifying buyer motivation. The prospects with a need are actively seeking suppliers with the product or service that meets …

4 Communication Fundamentals that Unlock Sales Success

4 Communication Fundamentals that Unlock Sales Success

Sales isn’t just the art of convincing people to buy the product or service you’re selling. In fact, the foundation of sales lies in quality communication: You must learn to actively listen so you understand what your customer wants and needs. But this is easier said than done. Luckily, we got some key tips to improve your communication fundamentals. In …

Show Me the Money: How to Collect Past-Due Payments

Show Me the Money: How to Collect Past-Due Payments

We’ve all been there: A customer has missed a payment or fallen behind in their account. While prevention is the best medicine, here we are, and we need resolution. How can we help our accounts payable team and receive remittance? When our client is resistant to paying the invoice, how do we respond? The following steps will help you collect …

What is the Retail Sales Apocalypse & Why is it Overrated?

What is the Retail Sales Apocalypse & Why is it Overrated?

Lately, you can’t escape discussions about how artificial intelligence – AI – will inevitably disrupt and even end retail sales. We’re already seeing the rise of self-checkout stands at grocery stores, and chatbots are an increasingly common part of online purchasing experiences. Are we on the verge of a retail sales apocalypse? We spoke to Patrick Carter, a sales leader …

By the Numbers: Women Sales Professionals

By the Numbers: 3 Powerful Ways Women in Sales Will Catch Up

Who do you think of when you think of a sales professional? If you’re reading this blog, you might think of yourself, but most people will imagine a man. This isn’t just based on old-timey stereotypes and media; women are still vastly outnumbered by men in sales. While women have been making progress in the field, the percentage of women …

Client Motivations

Client Motivations: How to Gain Understanding and Drive Results

Are you struggling in sales? Are you looking to increase your closing rate? To succeed in sales, it’s vital that you know who you’re selling to. How well do you understand your clients? How well do you understand buyer motivation? Make sure you know what your client wants (what they really, really want) before you make your sales pitch. Thinking …

Top Tips to Improve Internal Communication and Sales Engagement

4 Tips to Improve Internal Communication & Engagement

Acquiring the skill to effectively communicate with your internal team is a juggernaut for sale success. Every sales woman, including the one-woman consultant, works with a diverse group of individuals to accomplish desired client outcomes. How you interact with this village will help or hinder your sales efforts. In sales, we are so focused on our client relationships and communication …

The Secrets for Successful Job Sharing in Sales

The Secrets for Successful Job Sharing in Sales

Depending on your career and personal needs, job sharing may be an ideal option for you. Even in sales, job sharing is possible! But how can you pursue this option in your sales position? In a new interview, Lynn spoke to two sales women who successfully job shared for over a decade. After all that time, Liz Pearl and Tari …

How to Save Your Clients from Turning to the Competitors

How to Save Your Clients from Turning to the Competitors

My client has a new boss that has a relationship with a competing company. I don’t want to lose this client. How can I get in front of this and save my client from turning to the competitors? – Laura in Columbia, Missouri Answer: We all know how important client retention is for maintaining our sales and fostering strong business. …

Ask For It - Getting a Yes

“Don’t Ask, Don’t Get”: How to Ask for the Sale

This past week, during a conversation with Terri Tinker at KNKX, I took the opportunity to share our recent Petite2Queen press release. During the discussion, I jokingly made the comment, “You have to ask or you won’t get a yes.” Her reply struck an instant chord between us. Terri said, “I know exactly what you mean. My grandfather always told …