Ask for the sale

How to Build a Relationship and Ask for the Sale

I’ve been building up a relationship with a potential client for months. We have really great conversations, but she hasn’t made a commitment. I’m getting impatient to make the sale, but I don’t want to harm the relationship I’ve worked so hard for. How can I get this client to actually buy – soon – without alienating her? – Coleen …

How to Attract More Woman Business Owners

How to Attract More Woman Business Owners

I work for our city business development commission. What advice would you give to a city looking to attract more woman business owners?  – Maggie in Big Bear Lake, California Answer: Female business ownership is an important component of working towards gender equality. Owning a business is a huge investment and opportunity for financial growth, but only 36 percent of …

Donation Requests

How Should I Address Donation Requests with My Manager?

We have a tight sales budget, but there are times when a client requests we donate our products for a cause they are supporting. How do I approach management for approval of these donation requests? – Patty in Bethesda, MD  Answer: Every business has a responsibility to be a good partner in the community. This responsibility is demonstrated by actions, …

Event Invites

How Should I Handle Event Invites I do Not Want?

I am constantly invited to client events or ballgames after work and on weekends. How do I gracefully decline these event invites? – Tara in Denver, CO  Answer: Building rapport with clients requires time, attention, and genuine interest. Receiving an invitation from a customer is a compliment, and it speaks to the relationship you have fostered. It’s important to view …

How to Handle an Uneven Distribution of Leads

How to Handle an Uneven Distribution of Leads

Our company distributes the leads that come in to the sales reps. A disturbing pattern has emerged. Our sales manager gives the best leads – multi-million-dollar opportunities – to the male sales reps. The women reps get the leftover one-offs. Do I point this out to our manager or go right to HR? How should I handle this uneven distribution …