I work for our city business development commission. What advice would you give to a city looking to attract more woman business owners? – Maggie, Big Bear Lake California
Mentoring, training, and education programs focused on empowering woman business owners are an absolute must. More than that, cities need to look at their own house. Do they embrace and actively practice gender parity within their own organization? Cities need to walk the walk, creating the cultural integrity within the community to support women entrepreneurs. Look carefully at the policies that city has in place.
I applaud your endeavors to attract more woman-owned businesses.
Lynn Whitbeck is the co-founder and President of Petite2Queen. She is focused on identifying and evaluating opportunities for women at work, helping them define their personal roadmap. She dedicates herself to delivering tools and insights, embracing visualization of the big picture, and identifying and implementing the minutiae of detail. Lynn aims to share lessons learned along her journey and enable positive uplift for women.