How to Attract More Woman Business Owners

How to Attract More Woman Business Owners

Written By:

Lynn Whitbeck

I work for our city business development commission. What advice would you give to a city looking to attract more woman business owners?  – Maggie, Big Bear Lake California


Mentoring, training, and education programs focused on empowering woman business owners are an absolute must. More than that, cities need to look at their own house. Do they embrace and actively practice gender parity within their own organization? Cities need to walk the walk, creating the cultural integrity within the community to support women entrepreneurs. Look carefully at the policies that city has in place.

I applaud your endeavors to attract more woman-owned businesses.

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