How to Master Your LinkedIn Strategy - Louise Brogan

How to Master Your LinkedIn Strategy

After all these years, LinkedIn is still going strong, and it’s more important than ever in setting you up for career success. But how can you get the most out of this ever-changing platform? What are the key dos and don’ts that will lead to quality connections and a thriving career? We spoke with LinkedIn strategy expert Louise Brogan on our Claim Your Career Crown podcast, and wow, we learned a lot!

Find out how to master your LinkedIn strategy in our podcast with Louise Brogan below:

To kick things off, Louise share a bit about her journey to becoming a LinkedIn expert. She then dives into why exactly LinkedIn is so important for people’s careers. It’s no secret that LinkedIn is a great place to find people in your field and connect with them, but as Louise explains, there’s more to it than that. How can you establish a real relationship with your connections? How can you best highlight your own professional accomplishments?

One place to start is in refreshing your LinkedIn profile. Most of us are secretly guilty of not updating our profiles often enough, or not filling in every bit of information. Even our profile pictures frequently aren’t as good as they can be. We shouldn’t sell ourselves short, and Louise shares the insider tips you need to make your profile the best it can be.

Tip: Use Photofeeler to see if your profile picture communicates your personality well.

Once your profile is in tip-top shape, it’s time to look at how you can build your influence. What content should you be sharing? How often? Whether you’re trying to grow your personal career or a business you’ve launched, there are ways you can leverage LinkedIn; Louise reveals them here.

Listen to our podcast above for a great discussion on how to lock down a solid LinkedIn strategy!

Be sure to connect with Louise Brogan on LinkedIn! Check out her official website to sign up for more in-depth LinkedIn training. She also has an exclusive freebie you won’t want to miss! Finally, be sure to listen to her podcast, Linking In With Louise; our own CEO Lynn Whitbeck was a guest in October.

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