One of my colleagues told me I come across as a flirt. I was horrified. She’s a real pro and I respect her. Still, our styles are very different. I have numerous male clients. How do I act friendly without being flirty when building rapport? – Becky in Smyrna, Delaware Answer: It’s all about the signals you give off. There’s …
How to Make Your Presence Strong in Negotiations
How do you succeed in negotiations? In your sales career, strong negotiating often comes down to how others perceive you. Presenting a strong, self-assured confidence can go a long way towards improving your bargaining power. You can’t control the other person or their role in this negotiation, but you can control what you bring to the table. Here’s how you can …
Why Targeted Marketing Materials Unlock a Tremendous Edge
We never have enough marketing materials for the different industries and business units. We have a generic brochure and presentation, but neither addresses the unique needs of our market segments. How do I approach management to convince them to give us better materials? –McKenzi in Boise, Idaho Answer: Preparation and participation are primary components for success in any endeavor. Schedule …
Clients Love Benefits. Here’s How to Focus on Them to Boost Sales!
Sales is all about your clients. So how can you entice them and improve your performance? By focusing on benefits! That can be harder than it looks, so sales veteran Lynn is here to walk you through it on our new webinar. With these tips, you’ll quickly boost sales and improve client relationships. The first step is to pay attention …
How to Eliminate Non-Selling Tasks to Unlock More Rewards
There are far too many non-selling tasks at my firm. I’m working all kinds of extra hours to complete these tasks. How do I get out from under this and back to selling? – Priya in Dartmouth, Nova Scotia Answer: Priya, this is a loaded question, and on first glance, it appears difficult to answer. Without knowledge of your firm, …
How To Manage A Day Packed With Meetings: The Ultimate Game Plan
Meetings are a foundational tool for wooing your prospects and clients. A key to developing great relationships with your prospects and clients is doing the heavy lifting. This means making things as hassle-free as possible for your clients. You ensure that everything is convenient for them, and this includes meetings. When it comes to in-person meetings, going to them, rather …
How to Win Friends and Build Influence with Gatekeepers
Receptionists: They’re often the first person seen and the last person considered. However, a smart saleswoman will recognize them for the power they have. Receptionists, like personal assistants and coordinators, are gatekeepers. Gatekeepers can be the difference between you connecting with your potential buyer and being shown out the door. Indeed, it won’t matter how well you can sell your …
How to Promote You and Your Business, Pt. 2
Believe it or not, a large part of sales success is in the art of self-promotion. For many people, this can be difficult, especially if you’re shy or simply don’t like talking about yourself. How do you overcome the feelings of awkwardness so you can focus on your true objective? How can you get out there to promote you and …
How to Manage Your Sales While on the Road
Business travel can bring a nice change from the usual office routine, but it also comes with its own set of difficulties. How do you keep up with your sales and workload when you’re on the road? How do you stave off jet lag and travel exhaustion and get the most out of your business trip? With a little self-care …
The Basics of the Quote-to-Cash Process
There are many processes that you use to track your business’s well-being and future possibilities. One of them is something that you should be more familiar with: the quote-to-cash process. This is a more holistic process than some in the business world, because it includes multiple departments and multiple steps in the customer fulfillment journey. It takes in sales and …
How to Promote Yourself, Build Relationships, and Grow Your Sales
Believe it or not, a large part of sales success is in the art of self-promotion. For many people, this can be difficult, especially if you’re shy or simply don’t like talking about yourself. How do you overcome the feelings of awkwardness so you can focus on your true objective? How can you get out there to promote you and …
How to Promote You and Your Business, Pt. 1
Believe it or not, a large part of sales success is in the art of self-promotion. For many people, this can be difficult, especially if you’re shy or simply don’t like talking about yourself. How do you overcome the feelings of awkwardness so you can focus on your true objective? How can you get out there to promote you and …
How to Handle Pay-to-Play Clients
In sales, you meet all kinds of prospects and clients. Depending on your industry, you may run into so-called pay-to-play clients. As the name suggests, these are potential clients who require some form of payment before you can participate in a particular business activity. But isn’t that shady? It depends on who you ask. Lynn and Tina have both dealt …
Recovering From a Misstep
Sales is a tricky business that requires excellent people skills as you build trust with your clients. But no matter how much you’ve mastered the art of sales, you’ll still make mistakes from time to time. What kinds of missteps can occur during the sales process? What about client relationships – are missteps more serious and harder to overcome? Moreover, how …
Sales Success Exhibiting at Conferences
We recently shared an Achievement in Sales webinar on attending conferences. But that’s just the tip of the iceberg. What should you do when exhibiting at conferences? How do you find sales success? Along with Marketing Executive Debbie George, we dive into the different types of exhibitions you’ll prepare and the diverse range of events at which you’ll exhibit. From planning …
Demonstrate Sincere Interest in Your Clients
In sales, demonstrating sincere interest in your clients, or worthy intent, is invaluable. It’s how you build stronger, lasting relationships with your clients. Worthy intent in professional sales is all about building relational capital with your prospects and clients – the practice of making a deeper connection with the individuals you work with. You accomplish this by shifting the focus …
Attending a Conference: Top Tips for Success
Attending conferences is an important part of your sales career – but how do you get the most out of it? Whether it’s your first event or your 10th, there’s always more to learn. Along with Marketing Executive Debbie George, we dive into how to develop a strong conference strategy – based on logistics and goals – and then prepare …
Solution and Relationship Selling: What’s the Difference?
What is the difference between solution and relationship selling? Which sales method will be most effective in your approach? Most sales efforts will fall into one of two categories. Knowing your product or service, your clients, and your sales objectives will help you determine whether to offer solution selling or relationship selling. Different skills apply to each method, though. So …
What is Thought Leadership and Why is it Important?
What is a thought leader, and why is it so important to become one? You may have heard buzz about thought leadership a lot in the past few years, and it’s becoming increasingly important to establish your role in it. Developing your part in this will lead to greater sales success. Indeed, thought leadership can give you an edge in …
The Foundations of Features and Benefits
In sales, knowing the ins and outs of your product or service is crucial. Being well-versed in the features and benefits is the foundation of sales success. While knowing these details is invaluable, it’s not a panacea. You must also think about how an organization’s culture will play into the resonance of these features and benefits. How well do they …