Depending on your career and personal needs, job sharing may be an ideal option for you. Even in sales, job sharing is possible! But how can you pursue this option in your sales position? In a new interview, Lynn spoke to two sales women who successfully job shared for over a decade. After all that time, Liz Pearl and Tari …
How to Create Lasting Value for Client-Vendor Relationships
Whether you work in sales directly or work with sales, you may wonder how you can work more effectively with procurement and provide long-term value in your client-vendor relationships. Kendall Cowdrey, a senior procurement facilitator at a Fortune 500 organization, knows a thing or two about developing lasting relationships. She offers expert advice in our new podcast interview. Kendall explains …
Why Today is the Best Time Ever for a Career in Sales
Believe it or not, there’s never been a better time to start on a career in sales. Why is that? As industry leaders Lynn and Steve explain on our new podcast, there are many reasons why sales careers are so highly coveted. First, it’s no secret that companies rely on a source of revenue to survive and thrive. But where …
Should You Flirt in Order to Make a Sale?
In our dog-eat-dog world, many people feel that they must use every tool possible to get ahead. This as true in sales as anywhere else. When a study suggests that saleswomen are 20% more successful when they flirt with clients, you can understand why some saleswomen would follow that path. But is being a flirt as lucrative as it seems? …
How to Develop a Style & Brand for Career Success
We’ve all heard of branding, but have you thought about why it’s so important? How do you develop your style and brand so that you’ll succeed in your career? Special guest Melissa Forziat joins us for an illuminating interview all about crafting your branding. With Melissa’s experience as a small business marketing coach and event manager, she has all the …
How to Win Friends and Build Influence with Gatekeepers
Receptionists: They’re often the first person seen and the last person considered. However, a smart saleswoman will recognize them for the power they have. Receptionists, like personal assistants and coordinators, are gatekeepers. Gatekeepers can be the difference between you connecting with your potential buyer and being shown out the door. Indeed, it won’t matter how well you can sell your …
How to Manage Your Sales While on the Road
Business travel can bring a nice change from the usual office routine, but it also comes with its own set of difficulties. How do you keep up with your sales and workload when you’re on the road? How do you stave off jet lag and travel exhaustion and get the most out of your business trip? With a little self-care …
How to Handle Pay-to-Play Clients
In sales, you meet all kinds of prospects and clients. Depending on your industry, you may run into so-called pay-to-play clients. As the name suggests, these are potential clients who require some form of payment before you can participate in a particular business activity. But isn’t that shady? It depends on who you ask. Lynn and Tina have both dealt …
Recovering From a Misstep
Sales is a tricky business that requires excellent people skills as you build trust with your clients. But no matter how much you’ve mastered the art of sales, you’ll still make mistakes from time to time. What kinds of missteps can occur during the sales process? What about client relationships – are missteps more serious and harder to overcome? Moreover, how …
Focus on Customer Needs
In sales, your customer needs should be important to your organization. While this should go without saying, it’s easy to lose sight of your customer focus. How do you improve your customer focus and relevance? How do you talk to your customers and truly listen so you can ensure you’re fulfilling their needs or providing something they lack? Sales experts …
Demonstrate Sincere Interest in Your Clients
In sales, demonstrating sincere interest in your clients, or worthy intent, is invaluable. It’s how you build stronger, lasting relationships with your clients. Worthy intent in professional sales is all about building relational capital with your prospects and clients – the practice of making a deeper connection with the individuals you work with. You accomplish this by shifting the focus …
Solution and Relationship Selling: What’s the Difference?
What is the difference between solution and relationship selling? Which sales method will be most effective in your approach? Most sales efforts will fall into one of two categories. Knowing your product or service, your clients, and your sales objectives will help you determine whether to offer solution selling or relationship selling. Different skills apply to each method, though. So …
What is Thought Leadership and Why is it Important?
What is a thought leader, and why is it so important to become one? You may have heard buzz about thought leadership a lot in the past few years, and it’s becoming increasingly important to establish your role in it. Developing your part in this will lead to greater sales success. Indeed, thought leadership can give you an edge in …
The Secret to Moving Forward After Rejection
Rejection can be hard to take in your sales career, whether you just started or have been in the industry for decades. How do you handle it with grace? Moreover, how do you move forward from it? Sales veterans Lynn and Tina have been there, done that…. time and time again! They’ve learned from experience how to not only maintain …
The Foundations of Features and Benefits
In sales, knowing the ins and outs of your product or service is crucial. Being well-versed in the features and benefits is the foundation of sales success. While knowing these details is invaluable, it’s not a panacea. You must also think about how an organization’s culture will play into the resonance of these features and benefits. How well do they …
Do What You Say You’ll Do in Your Sales Role
The importance of actually doing what you say you will do cannot be understated. If you make a promise, you need to keep it. While this rings true throughout life, it’s especially crucial in sales. You gain trust when you keep your word. On the flip side, not following through undoubtedly harms sales. And no matter how reliable you are, …
What’s the Best Use of Business Travel Time in Sales?
In professional sales, you’re always on the move. When you’re constantly traveling to new destinations, it can eat into your work time. How do you stay productive while you’re on the road? How can you utilize your business travel time more effectively? Sales veterans Lynn and Tina share their top tips to maintain sales while on the move. Make the …
What’s Better? A Few Top Prospects or Throwing a Wide Net?
A successful sales career is all about having the right strategy. So what’s better? Should you focus your sales efforts on a few top prospects, or is it better to throw a wide net? Sales experts Lynn and Tina each share their own insights into which strategy to utilize. In part, it depends on your sales goals and the objectives …
Does Persistence Really Pay Off in Sales?
You’ve probably heard that patience, persistence, and perspiration make an unbeatable combination for success. But does persistence really pay off in sales? There’s a fine line between being persistent… and being a nuisance. In your sales position, you want to maintain both good relationships and good results. Not sure where that line is? Lynn and Tina – both sales experts …
What to Do When a Sale Goes Cold
We’ve all head experiences in which a sale goes cold. It can be frustrating and confusing when you and a prospect had a real connection with a spark of interest, but now the prospect has gone cold and you can’t get a pulse. What do you do when they’re suddenly ghosting you? Lynn and Tina have both been there. They …



















