In sales, knowing the ins and outs of your product or service is crucial. Being well-versed in the features and benefits is the foundation of sales success. While knowing these details is invaluable, it’s not a panacea. You must also think about how an organization’s culture will play into the resonance of these features and benefits. How well do they match up with the client?
There’s also something to be said about keeping the dialogue engaging. If you see potential clients’ eyes glazing over when you describe the features and benefits, you have a problem. How do you hold their interest while providing valuable information?
Sales veterans Lynn and Tina are here to help. Listen to our podcast below for some handy tips:
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