Is there a more intimidating shopping experience than buying a car? Considering that most of us will buy a car in our lifetime, the stress that many feel towards the purchase is extreme. But does it have to be? This three-part series talks about how to research your car-buying, how to have the best experience at a dealership, and how …
The Foundations of Features and Benefits
In sales, knowing the ins and outs of your product or service is crucial. Being well-versed in the features and benefits is the foundation of sales success. While knowing these details is invaluable, it’s not a panacea. You must also think about how an organization’s culture will play into the resonance of these features and benefits. How well do they …