Niche and Pitch: How to Zero in on Your Ideal Client

Niche and Pitch: How to Zero in on Your Ideal Client

In order to sell effectively, you must first know your target audience. However, for many, determining just who that is can prove to be challenging. The hardest part for most is in narrowing it down to a fairly specific niche. We instinctively want to sell to as many people as possible, meaning our marketing becomes too broad. But if you’re …

These 5 Things are Killing Your Sales; Here's How to Fix Them

These 5 Things are Killing Your Sales; Here’s How to Fix Them

Sales can be tough, and it’s difficult to know how to keep your connections and numbers high. But for all our effort, there are five things sales professionals should watch out for that are killing your sales. Don’t panic just yet though! Because despite those pesky sales-killers, we also have the antidote to fix them. We spoke with Faye Saxon …

How to Unlock More Business & Plant Seeds for the Future

How to Unlock More Business & Plant Seeds for the Future

A few months ago, we were thrilled to feature Christina Lenkowski on our show to learn about guest podcasting. Today, this special guest is back, this time to reveal how you can unlock more business and increase your sales. How can you prepare your business for a strong future in the 2020s? Lynn and Christina share all in our latest …

Get Smart! Intellectual Property as a Way to Boost Your Business - Luis Báez

Get Smart! Intellectual Property as a Way to Boost Your Business

Hey, small business owners: Did you know that intellectual property could be your next big asset? How does it compare to more traditional assets, and what unique benefits does it offer? We spoke with Luis Báez, an entrepreneur and sales executive who helps others build great businesses. He guides us through what IP is and why it’s so vital to …

To Buy, One Must First Find: How to Maximize SEO to Attract Customers

To Buy, One Must First Find: How to Maximize SEO to Attract Customers

Sales has undergone many changes over the decades, and it’s important to continuously incorporate new trends in order to maximize your success. In the past twenty years, your business’s online presence has become more important than ever. But even so, many small businesses don’t know how best to attract their customers. We spoke with John Vuong about how you can …

How You “Woman Up” to Have a Successful Career in Sales

How You “Woman Up” to Have a Successful Career in Sales

The sales career path has been historically dominated by men, but women are catching up within the field. Despite seemingly requiring “masculine” characteristics to do well, how can women see sales success on their own terms? Lynn spoke with Laura Stewart, the Director of Sales and Marketing at REC, about how ladies can “woman up” to attain sales wins and …

How to Shorten Your Sales Cycle with Authority and Visibility

How to Shorten Your Sales Cycle with Authority and Visibility

Anyone who works in sales knows that the sales cycle can be pretty long. Depending on your industry, it can take weeks, months, or even years to earn new clients’ trust and finally make the sale. But is there a way you can shorten that sales cycle? Indeed, there is. In our new podcast, Lynn speaks with Josh Elledge of …

How to Excel as an Entrepreneur... and Still Have Me-Time

How to Excel as an Entrepreneur… and Still Have Me-Time

For many of us, it’s hard to carve out me-time away from work. But no matter how busy you are at your job — including if you’re an entrepreneur — you still can and should make time for yourself. That may be easier said than done. Luckily, our special guest Breanna Gunn shared her top tips to excel in your …

Unlock Performance Skills for Your 2021 Sales Growth

Unlock Performance Skills for Your 2021 Sales Growth

Throughout this year, Lynn Whitbeck and Patrick Carter shared their 11 power skills – outlined in the acronym of PERFORMANCE skills – readying you to see sales growth in 2021. Find out how it all ties together in this final installment of the series, but moreover, discover how you can carry these insights into a successful new year. Listen to …

Skill 11 - Why Exchanging Information Will Improve Your Success - Patrick Carter

Skill #11 – Why Exchanging Information Will Improve Your Success

Early this year, Patrick Carter and Lynn Whitbeck began their incredibly valuable “PERFORMANCE” in Sales series, and somehow, it’s already coming to a close! Over the last several months, these two sales experts have taught us their top sales power skills, as illustrated by their “PERFORMANCE” acronym. We’ve already explored the first ten letters – “Problem Solving,” “Engagement,” “Resilience,” “Flexibility,” …

Skill #10 - Energize Strong Outcomes with Proactive Collaboration -- Patrick Carter

Skill #10 – Energize Strong Outcomes with Proactive Collaboration

Can you believe we’ve already reached the penultimate letter of Patrick Carter and Lynn Whitbeck’s “PERFORMANCE” in Sales series? Over the last several months, these two sales experts have taught us their top sales power skills, as illustrated by their “PERFORMANCE” acronym. So far, we’ve explored the first nine letters – “Problem Solving,” “Engagement,” “Resilience,” “Flexibility,” “Originality,” “Resourcefulness,” “Magnate,” “Agility,” …

Skill #9 - The Negotiation: Secret Edge to Reach Shared Benefits

Skill #9 – The Negotiation: Secret Edge to Reach Shared Benefits

Fall is here and that means renewed learning! For the last several months, sales leader Patrick Carter and our CEO Lynn Whitbeck have been working through their 12-part series, diving into the top sales power skills, as illustrated by their “PERFORMANCE” acronym. So far, we’ve explored the first eight letters – “Problem Solving,” “Engagement,” “Resilience,” “Flexibility,” “Originality,” “Resourcefulness,” “Magnate,” and …

Skill #8 - How to Use Agility to Pivot and Share New Wins

Skill #8 – How to Use Agility to Pivot and Share New Wins

Summer is winding down and school is back in session, and what better time to learn is there than now? For the last several months, sales leader Patrick Carter and our CEO Lynn Whitbeck have been working through their 12-part series highlighting the top sales power skills, illustrated by their “PERFORMANCE” acronym. By now, we’ve explored the first seven letters …

Skill #7 - How a Magnate Empowers Motivation and Growth - Patrick Carter

Skill #7 – How a Magnate Empowers Motivation and Growth

Though we’ve been stuck inside a lot more this year than usual, it’s been a great opportunity for learning. For the last several months, sales leader Patrick Carter and our CEO Lynn Whitbeck have been working through their 12-part series highlighting the top sales power skills, illustrated by their “PERFORMANCE” acronym. So far, we’ve explored the first six letters – …