Let’s debunk some sales myths the MythBusters way, sprinkled with the truth, a dash of humor, and of course, that client-centric mindset we know works. Here’s a fresh look at some classic sales misconceptions. Sales is about so much more than just numbers on a page. It’s about making a lasting impact—not only on your client’s business, but their life, …
How to Build Client Relationships That Stand the Test of Time
Building lasting client relationships requires more than just delivering a product or service. It’s about genuine connection, a commitment to serve, and an authentic focus on the client’s needs. Maya Angelou summed it up perfectly: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Let that be …
How to Be Great at Closing Sales Without Being Too Salesy or Pushy
How to be great at closing sales without being perceived as too salesy or pushy is anchored in your worthy intent. Worthy intent means you genuinely desire to help, serve, and create lasting impact for your clients. It is coming from a place of aligned purpose. Your prospect has a need, problem, gap, or desire you can solve. Far too …
Why You Need to Be Repurposing Your Content… and 5 Ways to Get Started Today
Creating fresh marketing content to expand your reach, engage your audience, and close sales is not the easiest of tasks. As a business owner, you have a lot on your plate, and it often becomes challenging to create fresh, unique content. But did you know you can cut the effort in half simply repurposing your content? By repurposing every piece …
How to Effectively Define and Segment Your Best Market
One of the biggest challenges women business owners and entrepreneurs face is they find it challenging to land new clients. Of course, for any budding entrepreneur, getting more clients is the recipe for success and survival. However, most of them lack sales confidence, experience, and training to define and segment your audience to target the right clients, approach them with …
Why Client Thinking Is the Winning Foundation of Your Sales Strategy
Adopting your client’s perspective will end sales chaos and allow you to develop a robust strategic plan. Client thinking is the winning foundation of your sales strategy. Sales is all about connecting with people to provide them a solution to their problems and concerns. Sales is all about making an impact on your client’s business, your own business, their personal …
How to Identify Your Ideal Client Avatar for Terrific Sales Momentum
Many women entrepreneurs are always on the hunt for clients, stuck in a chaotic sales cycle, and lacking client retention and profits. It is primarily because they don’t know who their ideal clients actually are. It’s more like speed dating, where people who show up don’t know why they came or what they are even looking for. And you can’t …
How Freebies and Warm Welcomes Create a Winning Sales Process
One of the biggest mistakes women entrepreneurs make is to jump into sales without preparing for it. Remember, if you want to increase sales and grow your business, your sales efforts must follow a structured process. When you build a winning sales process, it helps boost conversions, increase the likelihood of closing more deals with your prospects, and ensure your …
LinkedIn Mastery: Effective B2B Outreach Tips from a Sales Expert
LinkedIn has emerged as the go-to platform for business-to-business (B2B) sales and networking. With over 774 million users, it offers a vast pool of potential clients and collaborators. However, many people still struggle with effectively using LinkedIn for outreach, often resorting to ineffective and spammy tactics. In this comprehensive guide, we will explore how to create genuine connections, properly pace …
Top Tips to Crafting an Engaging Presentation and Converting Clients
Creating a powerful and engaging presentation can be a daunting task. However, with the right approach, you can craft a presentation that rocks and embraces your audience, leaving them inspired and motivated. In one of our most popular podcasts, we explored the four essential tips to help you build captivating presentations. We also delved into how to think like your …
Why Your Worthy Intent Builds Strong Lasting Relationships
Many women entrepreneurs get too ambitious about turning their prospects into clients and want to start getting sales as soon as possible. Where they miss the clue, however, is that their fastest route to success is to make their prospects and clients feel welcomed. You have to give people the assurance they are important to you and not the sales …
How to Understand Your Sales Cycle to Increase Profit Strategically
Running a business can be an overwhelming experience altogether. Whether you want to make a paycheck stub or design a sales strategy, every step adds to your business venture’s success or failure. Sales are crucial for the stability of a company. The shorter the sales cycle, the more enhanced the profits will be. Are you looking for ways to understand …
How to Align Your Sales Strategy With Your Business Goals
In any business, the sales team is critical in achieving the company’s goals. However, to maximize the potential of your sales team, the sales strategy must align with the overall business goals. Otherwise, it’s hard to track progress and have confidence that you’re moving your business in the right direction. In this article, we’ll discuss how to align your sales …
Why Defining and Segmenting Your Market is Crucial for Sales Success
One of the biggest challenges women business owners and entrepreneurs face is they find it challenging to land new clients. Of course, for any budding entrepreneur, getting more clients is the recipe for success and survival. However, most of them lack sales confidence, experience, and training to target the right clients through segmenting, approach them with the most appropriate sales …
How You Leverage Podcasts to Turbocharge Business Growth
A proven effective sales strategy you need to be using is guest podcasting. It is an effective shortcut to attract new prospects, get more sales, receive valuable speaking invites, and gain more partnerships with influencers. Being a guest on podcasts establishes your authority, improves your SEO, and provides the ability to garner more attention from your ideal clients. Why Podcasting? …
Why Client Thinking Should Be the Foundation of Your Sales Strategy
Adopting your client’s perspective will end sales chaos and allow you to develop a robust strategic plan. Client thinking is the foundation of your sales strategy. Sales is all about connecting with people to provide them a solution to their problems and concerns. Sales is all about making an impact on your client’s business, your own business, their personal life, …
How to Know Your Client’s Motivations and Emotional Desires (and Sell with Ease!)
No business is able to grow and thrive without a thorough understanding of their clients and their ideal customers. Developing your knowledge of what your customers want, their motivations, and their pain points will ensure that you can tailor your product or service to meet their needs. This will give you an increased chance at securing their business. In our …
What is Your Client’s “Why” and Why Does it Matter?
Despite our best intentions, it can be difficult to connect with clients well enough to discover steadfast solutions for their particular needs. Thinking like your client gives you a major competitive edge in sales, and applying this mindset will help you reach your client’s ideal solution. However, a key aspect of thinking like your client is that you need to …
How to Think Like a Client to Maximize Sales Success
Why client thinking should be the foundation of your sales strategy Want to end sales chaos and allow yourself to develop a robust strategic plan? Adopt your client’s perspective and start to think like a paying client. Client thinking should be the foundation of your sales strategy, as sales is all about connecting with people to provide them a solution …
Preparing for a Future in Marketing: Steps to Help You Along the Way
Technology has drastically transformed the way we consume things. It has undoubtedly transformed how companies present themselves. Businesses are utilizing technology to help them market their company. With a successful marketing campaign led by an experienced marketer, a company can reap great benefits. Companies are beginning to see the advantage of an experienced marketing person in their business. The demand …