3 Secrets to Create Powerful Sales Webinars that Boost Sales

3 Secrets to Create Powerful Sales Webinars that Boost Sales

I love the sales webinars you provide, and think they would work well for our own sales strategy. BTW, what is the technology platform you use for your sales webinars? Tips to execute? – Calen in Sioux Falls, South Dakota Answer: Calen, webinars are an excellent content strategy to reach your prospects. We currently use GoToMeeting for our webinars. We …

Four Big Ideas for Effective Criticism to Difficult Employees

Four Big Ideas for Effective Criticism to Difficult Employees

We all want to create a workplace culture and environment with the cornerstones of respect and appreciation. Doing so delivers lasting benefits of boosted performance, productivity, and engagement. Building upon this foundation includes actively mentoring, nurturing, adjusting, and critiquing your team for growth. Delivering timely constructive criticism is a crucial skill for true leaders. Navigating these situations when faced with …

Improve Your Sales Funnel to Boost Qualified Prospects

Improve Your Sales Funnel to Boost Qualified Prospects

Our sales funnel does not provide enough qualified prospects. Do I go out and find them on my own, or should I address this through management? – Yamila in Cheyenne, Wyoming Answer: Yamila, how are you defining “qualified prospects”? Are you defining “qualified” as giving you an immediate response? Today, in many industries, the sales cycle is longer than ever. …

What Are the Biggest Mistakes I Should Avoid in My First Job?

What Are the Biggest Mistakes I Should Avoid in My First Job?

I just started my first job after graduating with my degree. What are the biggest mistakes or misconceptions I should avoid when managing this first position? – Harmony in Springdale, Newfoundland Answer: Harmony, what a great question. Here is my take on the top three mistakes or misconceptions you want to avoid. These three pitfalls are common in first jobs. …

Why Targeted Marketing Materials Unlock a Tremendous Edge

Why Targeted Marketing Materials Unlock a Tremendous Edge

We never have enough marketing materials for the different industries and business units. We have a generic brochure and presentation, but neither addresses the unique needs of our market segments. How do I approach management to convince them to give us better materials? –McKenzi in Boise, Idaho Answer: Preparation and participation are primary components for success in any endeavor. Schedule …

Special Wow Holiday Promos

Special “WOW” Holiday Promos

As the holidays approach, it’s time to bust out of the ho-hum of the same old holiday promos. The tired gift baskets, chocolate boxes, and cheesy swag just don’t get anyone’s real attention. They are completely impersonal and along with that, have very little meaning. It’s time to step up your game and stand out. Give something genuine and demonstrate …