When developing your brand, there are three magic keys you need to consider: marketing, motivation, and mentoring. How do these apply to your brand? How can you infuse your branding with all three? We spoke with Beth Hendricks on these powerful elements and how to communicate them in all aspects of your business. Watch our podcast with Beth Hendricks to …
How Your Unique Brand Vibe Promises a Competitive Edge
A number one strategic sales planning priority is inserting yourself into your brand. When you think about a specific company, what comes to mind? Most likely, it’s related to their branding – their values and mission, the kinds of clients or customers they serve, and how they want to make an impact. What does your brand say about you? If …
How to Infuse Your Brand With Social Responsibility
You may think your business must focus only on growing, getting better, and being a good workplace for your employees. But in reality, your business also has a social responsibility, and your branding is key in communicating that. We spoke with Marla Diann, an international business strategist, about how to make sure your brand demonstrates social responsibility. Watch our podcast …
You’ve Got Mail! 3 Simple Strategies That Will Improve Your Open Rates
Anyone who runs a business or has a proper side hustle knows how important your email list is. You also know how important it is that those emails reach and are opened by your subscribers… and how hard it can be to achieve those goals. Why aren’t your numbers as good as they need to be? What are you doing …
Why a Strong Brand is Important for Your Small Business & How to Create One
You might have heard that ancient quip: “What’s in a name?” A lot, actually, as anyone would testify. The same holds true for a brand. After all, a brand is a name that you create for your line of products and services for business. Therefore, it’s essential for every small business to create a strong brand. Definition of a Brand …
The Top 10 Trends in Human Resources Management This Year
Human resources is among the most important parts of any business, streamlining everything from hiring to protecting employees. But as our society and workplaces change, so, too, does human resources management. Here are the top ten trends we can expect to see in human resources in the next year. 1. Towards the Organization of the Future The way organizations operate …