When developing your brand, there are three magic keys you need to consider: marketing, motivation, and mentoring. How do these apply to your brand? How can you infuse your branding with all three? We spoke with Beth Hendricks on these powerful elements and how to communicate them in all aspects of your business. Watch our podcast with Beth Hendricks to …
How to Infuse Your Brand With Social Responsibility
You may think your business must focus only on growing, getting better, and being a good workplace for your employees. But in reality, your business also has a social responsibility, and your branding is key in communicating that. We spoke with Marla Diann, an international business strategist, about how to make sure your brand demonstrates social responsibility. Watch our podcast …
Why a Strong Brand is Important for Your Small Business & How to Create One
You might have heard that ancient quip: “What’s in a name?” A lot, actually, as anyone would testify. The same holds true for a brand. After all, a brand is a name that you create for your line of products and services for business. Therefore, it’s essential for every small business to create a strong brand. Definition of a Brand …
The Top 10 Trends in Human Resources Management This Year
Human resources is among the most important parts of any business, streamlining everything from hiring to protecting employees. But as our society and workplaces change, so, too, does human resources management. Here are the top ten trends we can expect to see in human resources in the next year. 1. Towards the Organization of the Future The way organizations operate …
8 Tips to Develop a Business Brand & Your Personal Brand
We’ve all heard of branding, but have you thought about why it’s so important? How do you develop your style and brand so that you’ll succeed in your career? Recently, marketing expert Melissa Forziat joined us for an illuminating interview all about crafting your branding. With Melissa’s experience as a small business marketing coach and event manager, she has all …
How to Develop a Style & Brand for Career Success
We’ve all heard of branding, but have you thought about why it’s so important? How do you develop your style and brand so that you’ll succeed in your career? Special guest Melissa Forziat joins us for an illuminating interview all about crafting your branding. With Melissa’s experience as a small business marketing coach and event manager, she has all the …