Why Targeted Marketing Materials Unlock a Tremendous Edge

Why Targeted Marketing Materials Unlock a Tremendous Edge

We never have enough marketing materials for the different industries and business units. We have a generic brochure and presentation, but neither addresses the unique needs of our market segments. How do I approach management to convince them to give us better materials? –McKenzi in Boise, Idaho Answer: Preparation and participation are primary components for success in any endeavor. Schedule …

Special Wow Holiday Promos

Special “WOW” Holiday Promos

As the holidays approach, it’s time to bust out of the ho-hum of the same old holiday promos. The tired gift baskets, chocolate boxes, and cheesy swag just don’t get anyone’s real attention. They are completely impersonal and along with that, have very little meaning. It’s time to step up your game and stand out. Give something genuine and demonstrate …