Why Copywriting is a Breakthrough Skill for Entrepreneur Success

Why Copywriting is a Breakthrough Skill for Entrepreneur Success

Here’s something you don’t learn in business school: Copywriting is key. How can you reach your ideal clients if you can’t engage them? We spoke with copywriting coach Brian Kurian to discover how to use the art of copywriting to get more clients. Watch to discover the secret to sales success Brian provides copywriting and sales training to entrepreneurs. He …

Job Searching? How to Make Yourself Visible Using LinkedIn

Job Searching? How to Make Yourself Visible Using LinkedIn

When you’re applying for a job at a large organization, the application process can seem quite impersonal. With online applications that just go into the HR system, it often seems like your application has vanished into thin air. Who are you supposed to follow up with? Have they seen your application? Applying for jobs in this manner can seem daunting, …

Unpaid Internships

Your Labor is Worth the Pay! Put an End to Unpaid Internships

Unpaid internships are a reality for many people entering the workforce. In 2014, the National Association of Colleges and Employers (NACE) found that 61% of graduating seniors had held at least one internship prior to graduation; 46.5% of those internships were unpaid. People take internships to “get their foot in the door” in the company or field they aspire to …

keep looking up

Keep Looking Up: How to Tackle Today’s Tough Job Market

Since the Great Recession hit in 2007, finding a job has been a lot harder than it was in years past. Youth unemployment was at 8.9% in August 2017, which is to say nothing of underemployment experienced by young workers, with 51% of millennials reporting underemployment. Even worse, in New York City, young people are earning 20% less than previous generations. Right now you …

Winning Edge

What is the Winning Edge to Ensure Career Success?

Regardless of your role, your attitude and willingness to work with others is worth 50% of your position. These two attributes contribute more to the perception of your co-workers, supervisors, and management than any other skill. They give you a winning edge for promotions and leadership opportunities. Attitude is prevalent in your every action. A positive, enthusiastic attitude encourages and …

Webinar Interview Secrets In-Person Interviews

Interviewing Secrets: How to Excel During In-Person Interviews

Are you on the hunt for a new job? Learn all the most helpful interviewing secrets in our full three-part webinar series. Following the first installment about phone interviews and a second chapter on virtual interviews, this third and final installment focuses on the biggest step: in-person interviews. HR Executive Sara Hill shares insider tips that will lead to a …

Phone Interviews

Interviewing Secrets: How to Rock Your Phone Interviews

Looking for a job? Learn all the most helpful interviewing secrets in our three-part webinar series. In this first installment, HR Executive Sara Hill explains all the insider tips to knock your phone interview out of the park. How should you prepare? How can you deal with the unexpected? Find the answers here. You’ll be a master of phone interviews …

Vegan Meals

How to Enjoy Business Lunches Despite Vegan Dietary Restrictions

I often need to attend business dinners and lunches, and often do not have a say in the choice of restaurant. I’m vegan, and many restaurants do not have food options that I can eat. How can I participate in these professional meals without going hungry or looking impolite? – Danielle in Lancaster, CA  Answer: Everyone with a dietary restriction, …

How to Attract More Woman Business Owners

How to Attract More Woman Business Owners

I work for our city business development commission. What advice would you give to a city looking to attract more woman business owners?  – Maggie in Big Bear Lake, California Answer: Female business ownership is an important component of working towards gender equality. Owning a business is a huge investment and opportunity for financial growth, but only 36 percent of …

Grad School

To Grad or Not to Grad? Is Advanced Education Right for You?

Should you go to grad school? Pursuing your dream job is a journey of constant opportunities. Careers follow myriad paths, and you will have many forks in the road where you will have to choose which direction to go. One of these forks may be the decision of whether you should get/keep a job, or you pursue a graduate degree. …

Energized Presentation

Want to Be Remembered? The Key is Energized Presentation

People in business attend hundreds of presentations throughout their careers, so how are you going to make yours stand out? The key to making an impactful, memorable presentation is to be high-energy and engaging. An energized presentation starts with you: Your enthusiasm, passion, and inspirational vision will resonate with your audience. By infusing genuine energy throughout your presentation, you create …