First Impressions Matter! Why You Need a Personal Brand Style in Sales

First Impressions Matter! Why You Need a Personal Brand Style in Sales

When you first encounter someone, you involuntarily develop initial impressions about them: they look well-dressed; they arrived late and seem frazzled; they seem rather snobby. While we all know that first impressions matter on the personal level, they also matter professionally. What does your personal brand style say about you as a salesperson? Is it something that will inspire prospects …

How to Create a Personal Image That Aligns With Your Business Brand - Tracy Pohlmann

How to Create a Personal Image That Aligns With Your Business Brand

We’ve all heard about the importance of having a clear brand for your business. It’s how your organization communicates what it’s all about and attracts the kinds of customers or clients it can best serve. But if you’re the face of that company or otherwise visible in your role there, it’s also vital to have a personal image that aligns …

Help the World

How Do You Help the World?

This past month, as I was preparing for an all-day event, I made the time to revisit my elevator pitch and overall approach. We all need to reassess our messaging on a regular basis. Things change and it’s important for us to pivot, not only to remain pertinent, but to freshen our personal brand. What is new and how can …

8 Tips to Develop a Business Brand & Your Personal Brand

8 Tips to Develop a Business Brand & Your Personal Brand

We’ve all heard of branding, but have you thought about why it’s so important? How do you develop your style and brand so that you’ll succeed in your career? Recently, marketing expert Melissa Forziat joined us for an illuminating interview all about crafting your branding. With Melissa’s experience as a small business marketing coach and event manager, she has all …

How to Develop a Style & Brand for Career Success

How to Develop a Style & Brand for Career Success

We’ve all heard of branding, but have you thought about why it’s so important? How do you develop your style and brand so that you’ll succeed in your career? Special guest Melissa Forziat joins us for an illuminating interview all about crafting your branding. With Melissa’s experience as a small business marketing coach and event manager, she has all the …