In your business, a strong way to capture customers is by creating irresistible offers. That may sound straightforward enough, but how can you ensure that your offers are enticing? What do you customers really want or need that you can provide? You can streamline the process by using a certain Disney secret… What is that secret recipe? Jon Marino shares …
Stop Chasing Squirrels and Stay Focused on Advancing Your Career
Let’s face it: We all get distracted from time to time. The “shiny new object” can get us off track, and in your career, that can mean major delays in actually accomplishing your goals. Sometimes, you need to be told to stop chasing squirrels and actually stay focused on your true objectives. But how do you know if it’s distraction …
Why Copywriting is a Breakthrough Skill for Entrepreneur Success
Here’s something you don’t learn in business school: Copywriting is key. How can you reach your ideal clients if you can’t engage them? We spoke with copywriting coach Brian Kurian to discover how to use the art of copywriting to get more clients. Watch to discover the secret to sales success Brian provides copywriting and sales training to entrepreneurs. He …
How You Can Improve Mental Health and Wellness in the Workplace
Prioritizing mental health and wellness fosters a positive work culture. This can lead to greater employee engagement and loyalty, which means less employee turnover. It’s a win-win! We spoke with Kevin Lombardo, President and CEO of DORN Companies, to learn more about this promising phenomenon. Watch to find out how you can improve your company culture Kevin is the President …
Proven Solutions for Reducing Costs While Boosting Productivity & Morale
Business is often a balance between employee wellness and profits – or so it seems. But implementing programs to boost employee wellness, increase safety, and prevent injuries goes hand-in-hand with reducing costs. And it isn’t at the expense of employee productivity or morale! How? We spoke with Kevin Lombardo, President and CEO of DORN Companies, to find out. Watch to …
Why Sales Skills Unlock Your Professional Rewards
Sales skills aren’t just for sales professionals! Knowing the art of the sale is useful to people in all roles and industries. Want to know how to use sales skill to unlock new professional rewards? Superstar Sales Consultant Lynn Whitbeck tells you in this episode! Watch this episode to learn how sales skills can boost any career Lynn is the …
You Deserve It: How to Love Your Work as You Achieve Your Goals
Burnout: it happens to the best of us. We work hard in our careers, striving to reach our goals. And as much as we want to succeed, sometimes our feelings about our jobs and careers get… complicated. At this point, it’s time to take stock and reassess to make sure you’re still going in the direction you want. It’s also …
Don’t Fear the Camera! How to Confidently Make Unique Video Content
Presenting your best self on video can be hard, especially when you want to make a good first impression about your business. Many of us are camera shy and fear public speaking – even in the form of video content. How can you overcome your fears and put your best self forward on camera? We spoke with Dr. Stefan Zavalin, …
Procrastination: Why We Put Off Tasks and How to Better Manage Time
Nearly all of us are well acquainted with procrastination. We put off tasks we don’t want to do or don’t feel prepared to do, we stress about about those things we’re not getting done, and we feel bad about falling behind. Why do we succumb to procrastination? How can we stop putting tasks off and better manage our time? We …
How to Stand Out From the Crowd in a Competitive Field
Getting hired – especially in a highly competitive field – can seem impossible. You have the education and qualifications… but you feel like you might be missing the secret edge to rise above the competition. How can you stand out from the crowd and get into your desired field? We spoke with Sergei and Vadim Revzin, the co-founders of School16, …
How Can You Build a Truly Impactful Culture in an Organization Today?
Having a good company culture is imperative in any organization today. This translates to good relations and efficiency internally, as well as better products and services provided to clients. So how can you foster an impactful culture at your workplace? We spoke with Amy Anderson, a marketing and branding expert who leads with compassion. Watch our podcast with Amy Anderson …
How Podcasting is the Secret to Building Community
In your profession, it’s important to foster a sense of community. Making connections, both internally and externally, will elevate your career and your business. But what is the secret to building community effectively? We spoke with Jürgen Strauss, a podcaster and marketing strategist, about how podcasting can help you connect with others like never before. Watch our interview with Jürgen …
How to Maintain a Growth Mindset When Starting a Business
Starting a business is a major step, and it takes a lot of hard work, planning, and passion for the project. It’s important to maintain a growth mindset throughout the launch of your new business. Why is that, and how can you achieve this mindset? We spoke with Sabrina Guler, the co-founder of Techvestor, about the value of a growth …
Active Leadership: Tenets That Lead to Truly Great Leadership
In your career, it is vital that you develop your leadership qualities. Especially as you rise up in managerial roles, you need to lead with confidence and inspire great work from your colleagues. What are the tenets that will lead to being a truly great leader? We spoke with leadership expert Dan Kopp about the core principles necessary for active …
3 Ways Neurodivergent Entrepreneurs Do Business Differently
It is estimated that between 15 and 20 percent of the world’s population is neurodivergent, a term which includes those with autism spectrum disorder, ADD or ADHD, dyslexia, Tourette syndrome, and more. Many who are neurodivergent become excellent leaders and even start their own businesses. How do neurodivergent entrepreneurs do business differently? What unique perspectives and skills set them apart? …
The Magic Solution of Time, Organization, and ROI
Did you know that your ROI can be directly linked to how well you manage your time? Indeed, good time management and overall organization cannot be overstated. They are the magic solution to business success, and nailing down both can do wonders for your bottom line. We spoke with Arliss Dudley-Cash, a business consultant, about how to improve your processes …
How TEDx Can Grow Your Business—Before You Ever Set Foot On Stage!
One of the make-it-or-break-it goals of a business is to garner interest and traction. Indeed, in order to make a sale, you first need clients. For many, it helps to get in front of an audience and share your knowledge. A TEDx stage may be the perfect platform, and it can help grow your business, even before you’ve set a …
How to Combine Being Your Authentic Self with Effective Leadership
What does it mean to be a good leader? There is an overabundance of advice out there on exactly how to act, how to communicate, what parts of yourself to tap into or to minimize… But it can also start to feel inauthentic to who you are. How can you stay true to yourself while still inspiring trust and respect …
How to Identify New Profit Opportunities and Ways to Save $
One of the toughest aspects of being a small business owner is keeping your finances in order, both in terms of increasing revenue and cutting costs. Many struggle to find new profit opportunities and aren’t even aware of the many ways to save money. We spoke with Salim Omar, a CPA who helps small businesses attain financial health and security. …
What Are the ABCs of Effective Communication in the Workplace?
There are few skills more important to master than that of communication. Indeed, it is foundational to everything, including success in the workplace. But communication is as easy as A-B-C, right? Well, not quite. We spoke with Mpume Ncube-Daka about the art of effective communication. With the right tools, you can excel in your communication… and in your career. Watch …