How Long in a Job is Best Before Jumping to a New Gig?

How Long in a Job is Best Before Jumping to a New Gig?

Is it true that new college graduates are likely to have more employers during their careers than our parents did? And if so, how long should I stay in a job to look like a good bet for future employers before jumping to a new gig for an improvement in pay or opportunity?  – Gemma in Joplin, Missouri Answer: The …

3 Secrets to Create Powerful Sales Webinars that Boost Sales

3 Secrets to Create Powerful Sales Webinars that Boost Sales

I love the sales webinars you provide, and think they would work well for our own sales strategy. BTW, what is the technology platform you use for your sales webinars? Tips to execute? – Calen in Sioux Falls, South Dakota Answer: Calen, webinars are an excellent content strategy to reach your prospects. We currently use GoToMeeting for our webinars. We …

Improve Your Sales Funnel to Boost Qualified Prospects

Improve Your Sales Funnel to Boost Qualified Prospects

Our sales funnel does not provide enough qualified prospects. Do I go out and find them on my own, or should I address this through management? – Yamila in Cheyenne, Wyoming Answer: Yamila, how are you defining “qualified prospects”? Are you defining “qualified” as giving you an immediate response? Today, in many industries, the sales cycle is longer than ever. …

What Are the Biggest Mistakes I Should Avoid in My First Job?

What Are the Biggest Mistakes I Should Avoid in My First Job?

I just started my first job after graduating with my degree. What are the biggest mistakes or misconceptions I should avoid when managing this first position? – Harmony in Springdale, Newfoundland Answer: Harmony, what a great question. Here is my take on the top three mistakes or misconceptions you want to avoid. These three pitfalls are common in first jobs. …

Why Targeted Marketing Materials Unlock a Tremendous Edge

Why Targeted Marketing Materials Unlock a Tremendous Edge

We never have enough marketing materials for the different industries and business units. We have a generic brochure and presentation, but neither addresses the unique needs of our market segments. How do I approach management to convince them to give us better materials? –McKenzi in Boise, Idaho Answer: Preparation and participation are primary components for success in any endeavor. Schedule …