Sales isn’t just the art of convincing people to buy the product or service you’re selling. In fact, the foundation of sales lies in quality communication: You must learn to actively listen so you understand what your customer wants and needs. But this is easier said than done. Luckily, we got some key tips to improve your communication fundamentals. In our new podcast interview with Casey Boggs, we learn the principles that will lead to sales success.
Casey Boggs is a highly rated speaker and the President of ReputationUs. As a serial entrepreneur, Casey has a unique and informed perspective on sales. He kicks off the interview with his overarching philosophy on sales. He reveals his top four communication fundamentals that will lead to better relationships and sales, but he also warns against communication landmines to avoid.
Casey then shares some specific examples of when a sales meeting goes well versus when it goes poorly. How do you overcome a meeting misstep?
Finally, we learn the best practices you need to remember in sales communication. By following Casey’s advice, you’ll be a better listener, a better speaker, and an improved salesperson!
Be sure to connect with Casey Boggs and check out his organization, ReputationUs. You can also read Casey’s blog about good listening, and read a book he highly recommends, Dale Carnegie’s How to Win Friends & Influence People.
Are you ready to learn the communication fundamentals that will unlock your sales? Listen to Lynn’s interview with Casey Boggs in our new podcast below:
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Bottom line: Sales, love it or hate it, you won’t survive without it.