Good sales means having good sales conversations. How can you build rapport, uncover your prospect’s goals, and create mutually beneficial outcomes? Our returning guest Josh Elledge shares on our new podcast, offering tips to form a trusting relationship with your prospects. Knowing how to talk to – and listen to – your prospects will take your sales to the next …
How To Use the Sales Letter in the 21st Century
Is the sales letter dead? My manager is old-school and wants me to send out letters snail mail to my prospects. Your thoughts? – Debbie in Boston, MA Answer: When creating your sales strategy optimization plan, an old tactic not only continues to out-perform, but draws attention with retro chic. The sales letter is alive and well, and it is …
4 Communication Fundamentals that Unlock Sales Success
Sales isn’t just the art of convincing people to buy the product or service you’re selling. In fact, the foundation of sales lies in quality communication: You must learn to actively listen so you understand what your customer wants and needs. But this is easier said than done. Luckily, we got some key tips to improve your communication fundamentals. In …