Below you'll find a list of all posts that have been tagged as “Ideal Client”
We’ve all heard about the importance of having a clear brand for your business. It’s how your organization communicates what it’s all about and attracts the kinds of customers or clients it can best serve. But if you’re the face of that company or otherwise visible in your role there, it’s also vital to have a personal image that aligns …
Podcasting is an excellent way to reach new customers, connect with your followers, and share valuable information and conversations around your area of expertise. But podcasting is a tough game, and it’s hard to reach your audience when you’re just starting out. How can you transform each of your episodes into ideal client magnets? We spoke with podcast expert Josh …
In order to sell effectively, you must first know your target audience. However, for many, determining just who that is can prove to be challenging. The hardest part for most is in narrowing it down to a fairly specific niche. We instinctively want to sell to as many people as possible, meaning our marketing becomes too broad. But if you’re …