How do you obtain customers and effectively manage relationships with them in the tech industry? We spoke with Dennis Sullivan, a sales expert and relationship ninja who leads from the heart to build strong, lasting connections. Although the sales profession has changed a lot over the years, Dennis’s unique approach in the tech field has helped him secure continued success. …
90% Want, 10% Need – Learn the Rule That Will Unlock Your Sales!
What is a successful sale? How do you increase your success rate? It’s all about matching your solution to a customer’s need, providing something they lack, or fulfilling a desire or want. As you work through the discovery process, you are identifying buyer motivation. The prospects with a need are actively seeking suppliers with the product or service that meets …
Focus on Customer Needs
In sales, your customer needs should be important to your organization. While this should go without saying, it’s easy to lose sight of your customer focus. How do you improve your customer focus and relevance? How do you talk to your customers and truly listen so you can ensure you’re fulfilling their needs or providing something they lack? Sales experts …