An important facet of sales and marketing is advertising. However, we don’t always get as much bang for our buck as we’d expect or hope. We spoke with Arman Ananian, the founder of an online ad agency, about what goes wrong and how to course correct. He shares three low-hanging strategies you can implement in your advertising to get a …
3 Secrets to Create Powerful Sales Webinars that Boost Sales
I love the sales webinars you provide, and think they would work well for our own sales strategy. BTW, what is the technology platform you use for your sales webinars? Tips to execute? – Calen in Sioux Falls, South Dakota Answer: Calen, webinars are an excellent content strategy to reach your prospects. We currently use GoToMeeting for our webinars. We …
What’s Better? A Few Top Prospects or Throwing a Wide Net?
A successful sales career is all about having the right strategy. So what’s better? Should you focus your sales efforts on a few top prospects, or is it better to throw a wide net? Sales experts Lynn and Tina each share their own insights into which strategy to utilize. In part, it depends on your sales goals and the objectives …