In sales, one of the most important steps of the sales funnel is lead gen. If you can’t generate quality leads, you won’t be able to convert those prospects into paying clients. So how can you increase your leads and see greater growth? We spoke with Sheridan James, a marketing consultant and digital marketing expert, on how to improve your …
Sales Funnel: A Benefit For Your Business
As a business, it is essential to implement strategies that help your business obtain more sales and leads. Without effective strategies, the company will not be able to make a profit, making it difficult to sustain. So, many successful businesses invest heavily in digital marketing and advertising. For example, a UK-based brand may obtain advertisements or compelling signs from a …
How to Handle an Uneven Distribution of Leads
Our company distributes the leads that come in to the sales reps. A disturbing pattern has emerged. Our sales manager gives the best leads – multi-million-dollar opportunities – to the male sales reps. The women reps get the leftover one-offs. Do I point this out to our manager or go right to HR? How should I handle this uneven distribution …