What is the surest way to connect with people? How do we learn valuable lessons as children and form bonds with characters and brands as adults? The answer: stories! Indeed, the best way to sell a product or service is to speak to your prospects’ emotions, and you do that through the stories you tell. Not only is this a …
How to Eliminate Non-Selling Tasks to Unlock More Rewards
There are far too many non-selling tasks at my firm. I’m working all kinds of extra hours to complete these tasks. How do I get out from under this and back to selling? – Priya in Dartmouth, Nova Scotia Answer: Priya, this is a loaded question, and on first glance, it appears difficult to answer. Without knowledge of your firm, …