You put a lot of effort into making your email campaigns and newsletters perfect. You do the research, double- and triple-check the wording and formatting, and expect a certain amount of engagement from your audience. But what if your emails are repeatedly ending up in the dreaded spam folder? How can you make sure your emails make into the right …
How to Avoid Triggers and Stay Out of the Spam Dungeon
We are a small business and send out a regular monthly newsletter to our clients and prospects. We have seeded our list with several team members’ personal and professional email addresses. However, we find that our company newsletters end up in our team members’ spam folders – both the personal and professional email addresses. We are worried this is impacting …
How to Write Professionally: Follow These Expert Tips
Nearly everyone has to write for their job. Written communication is one of the most ubiquitous aspects of any professional, and it is often the only medium through which agreements can be made formal. All of this is to say that you need to know how to write professionally! Are you confident in your writing abilities? If the answer is …
Help! How Can I Improve My Email Campaigns?
Our company sends out monthly email campaigns. Although they seem to be well received, our subscribers continue to drop off, and there does not appear to be any real sales benefit. What should we consider to improve the impact? – Jarvina in Las Cruces, NM Answer: Jarvina, there are three core steps you need to take regarding your email campaigns: …
Here is the Business Etiquette Crash Course You Need
We’ve all been there: You just got your first job, and as your starting day approaches, you feel more and more nervous. You’re not just worried about knowing how to complete your tasks or find the restroom. What about all those professional mannerisms you’ve never had to master? How do you present yourself as a competent professional, even when you …