Successful Branding: How to Craft an Effective Business Growth Tool

In today’s market, a strong, authentic brand is essential for business growth. In this episode of Claim Your Career Crown, branding expert Liz Johnson shares key steps to crafting a brand that reflects your values while attracting and retaining customers. From understanding your audience to building a cohesive identity, Liz’s insights will help you create successful branding that stands out and drives success. Tune in to make your brand one of your most valuable business assets!

Watch our podcast with Liz Johnson to find out about business branding tools:

Liz Johnson, President & Principal Consultant of Mountain View Marketing, has 44 years of branding, marketing, advertising, and public relations experience and 19 years of website and social media experience. She has built and leveraged engaging, effective brands and grown businesses of all sizes in many different verticals throughout the United States.  

Liz founded Mountain View Marketing 21 years ago. With a team of seven leading experts in their fields, the Mountain View Marketing Team provides a full scope of outreach services including: branding and rebranding, strategic outreach planning, marketing, advertising, public relations, social media, custom WordPress websites, videos and television commercials, content for all platforms, brand advocacy training, and media interview training.  

Prior to founding Mountain View Marketing, Liz managed the Marketing Communications Department for an international energy consulting firm where she worked with a $9 million outreach budget and staff in eight countries.

How to leverage branding

Branding is more than a logo or tagline—it’s about creating an authentic experience that connects with your audience. Liz Johnson explains that a strong brand communicates values, builds trust, and resonates emotionally. When done right, it attracts ideal customers, fosters loyalty, and turns your brand into a powerful growth tool.

Many business owners struggle with branding because it requires both creativity and strategy. Liz notes that while entrepreneurs are passionate about their work, they often struggle to communicate it clearly and consistently. Branding isn’t a one-time task but the foundation of marketing and customer relationships. Liz suggests defining core values, identifying your audience, and ensuring consistent messaging. A brand audit or expert guidance can help clarify your identity and support long-term growth.

Listen for more on the art of successful branding and business growth:

To learn more, check out Liz Johnson’s official website here. You can also connect with her on LinkedIn.