Let’s debunk some sales myths the MythBusters way, sprinkled with the truth, a dash of humor, and of course, that client-centric mindset we know works. Here’s a fresh look at some classic sales misconceptions.
Sales is about so much more than just numbers on a page. It’s about making a lasting impact—not only on your client’s business, but their life, their clients, and the communities that surround you both. But to make that impact, you’ve got to get the myths out of the way first. Let’s tackle these sales myths one by one, MythBusters style.
Sales Myth: The Product Sells Itself
MythBusters Episode: “You Can’t Polish a Turd”
Sure, you might think, “This product (or service) is so good, people will be lining up to buy it.” Spoiler alert: It doesn’t work that way. Just like how Adam and Jamie managed to polish a literal piece of… well, let’s say “less than ideal material,” sales takes effort to shine. It’s your job to guide your client to a decision—showing them why your product or service matters and what problem it solves for them.
Your product or service doesn’t sit there and shout, “Hey! I’m amazing, buy me!” No, you need to do that part. And let’s be honest, the product or service won’t sell itself. Even the best products/services need you to bring curiosity, worthy intent, and a deep understanding of the client’s needs to the table. The sale doesn’t happen by magic, but by showing your client how your product or service helps them achieve something meaningful.
Sales Myth: More Activity Means More Sales
MythBusters Episode: “Airplane on a Conveyor Belt”
Business owners, salespeople, and solopreneurs often fall into the trap of thinking, “If I just keep spinning my wheels—more leads, more calls, more emails, more meetings—I’ll get more sales.” This is the classic conveyor belt myth, where more motion doesn’t necessarily mean more movement. Just like that plane wasn’t going to take off by sitting on a fast-moving belt, you won’t succeed in sales just by cranking out more activity.
It’s about quality, not quantity. You’ve got to think from your client’s perspective, with worthy intent. Instead of chasing more leads and firing off generic sales pitches, focus on delivering value at every touchpoint. Be curious about their business and ask the right questions. This will help you create a real impact, rather than just checking boxes.
Sales Myth: Selling Is About Talking, Not Listening
MythBusters Episode: “Can Talking to Plants Help Them Grow?”
Imagine thinking that the more you talk, the better your plants—or sales prospects—will respond. It turns out plants (and clients) prefer a different kind of nourishment: listening. In this myth-busting moment, we learn that bombarding your clients with non-stop chatter doesn’t close deals.
Instead, what clients really crave is to be heard. Listen to their needs, desires, and concerns. Ask open-ended questions, then just stop talking. Record their responses (literally or mentally) and watch for those moments when they grimace or light up. That’s where you’ll find the keys to their biggest pain points and desires—and ultimately, their dream solution. Remember, it’s curiosity and understanding that create lasting connections, not a monologue about your product or service.
Sales Myth: The Job Is Done After the Sale Is Closed
MythBusters Episode: “Duct Tape Island”
If you think your work is done after you’ve closed the sale, you might as well be stranded on an island with nothing but duct tape. Sure, the deal is done—but the journey? Oh, it’s just getting started.
Your job doesn’t stop once the ink is dry. That’s the old-school way of thinking. In reality, sales is about building long-term relationships and nurturing them. Clients evolve, and their needs change throughout their journey. You need to be there with them, thinking like they do and making it a positive, delightful experience, so they come back with referrals, glowing testimonials, more business, and maybe even a few high-fives.
Much like the limitless potential of duct tape (thank you, MythBusters), your ability to be of service extends far beyond the initial sale. Keep bringing value, check in with your clients, and help them grow. It’s not the end of the road—it’s just the beginning of a thriving relationship.
Bust Those Myths
When you step into your client’s shoes, bust those sales myths, and operate with worthy intent, you stop spinning your wheels and start making a real, meaningful impact. Sales isn’t about pushing products/services or firing off emails. It’s about curiosity, connection, and creating lasting change for your clients—and for you.
So, bust those myths and approach each interaction with the mindset of service. Your client’s perspective is your compass, and it’s pointing you toward success.
Lynn Whitbeck is the co-founder and President of Petite2Queen. She is focused on identifying and evaluating opportunities for women at work, helping them define their personal roadmap. She dedicates herself to delivering tools and insights, embracing visualization of the big picture, and identifying and implementing the minutiae of detail. Lynn aims to share lessons learned along her journey and enable positive uplift for women.