“So, what do you do?” The dreaded question that so many don’t know how to answer! If you find yourself starting with “um” and trying to wrangle all you do into something comprehensible, only for the other person to be left confused… you’re in the right place. You can turn your answer into not only something others will understand, but something that will have them hiring you on the spot. How? It starts with the INTROmercial®; this 17.5-second pitch will instantly boost your sales advantage and your business. In our new podcast, Lynn Whitbeck and creator Jane M. Powers talk about this powerful (pun intended) method for crafting your pitch.
Watch Lynn Whitbeck’s discussion with Jane M. Powers about the dynamic INTROmercial:
With decades of successful speaking and coaching, and perhaps most important of all real-life experience founding and running multi -million-dollar businesses, Jane appreciates that success is truly about the power of your CORE message.
Jane is known for her practical, down-to-earth style. Jane’s fusion of savvy conversational techniques and real-life stories allow her to connect with her audience on an intensely captivating level.
For over 25 years Jane has been stepping into the spotlight with a signature talk moving people to action to make more money, have more fun and most of all – make a difference.
The 17.5-second sales advantage
If you are an entrepreneur, you are familiar with how tough it can be to answer the question, “What do you do?” Unfortunately, many lose the precious opportunity to make a good first impression due to the simple pause or the dreaded “Well…” The good news is that there is a 17.5-second solution: the INTROmercial®. The INTROmercial clarifies what you do and leaves people wanting more, giving you a new sales advantage.
How do you make this INTROmercial? Start by asking yourself three questions about who you serve at the highest level, what you love to do, and how to earn enough money. Who is your ideal client? How can you position yourself, your ideal client, and the solution you offer? An INTROmercial will articulate your message so clearly that people flock to you as the expert.
We’ve all been there: In a networking event or at a conference, when the person we are introduced to seems to wander aimlessly. After 10 minutes, we still have no clue as to what they do. No matter how rough your current sales pitch is, you can make a lasting impression on the world with your genius by using your own INTROmercial.
The INTROmercial is like an accordion (tune in to find out why!) and will create a surge in your income. It’s the sales advantage you need to give your business a major boost.
Listen to our podcast for more on how to utilize the INTROmercial:
Petite2Queen is a virtual mentoring community for women who want more out of life and their careers. We are women who have been there, done that… and women who are in it with you. Our virtual mentoring series, podcasts, blogs, and more provide real-life learning, insights, and transferrable skills. Create your own amazing life!