Our company sends out monthly email campaigns. Although they seem to be well received, our subscribers continue to drop off, and there does not appear to be any real sales benefit. What should we consider to improve the impact? – Jarvina in Las Cruces, NM Answer: Jarvina, there are three core steps you need to take regarding your email campaigns: …
People Will Remember How You Made Them Feel
Poet, memoirist, and civil rights activist Maya Angelou has been attributed as saying, “People will forget the things you do, and people will forget the things you say. But people will never forget how you made them feel.” Other people have expressed similar sentiments over the years, and indeed, the words ring true. How does this idea apply in the …